Brandwave

How popular isElai in search?

In August 2026, there were an estimated 330 branded searches for Elai worldwide which is down 74.8% over the last 11 months. Elai holds 0.02% estimated Share of Search among AI avatar video platforms worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HeyGen98.6%
  2. Synthesia0.69%
  3. Colossyan0.59%
  4. D-ID0.06%
  5. Elai0.02%
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Which AI avatar video platforms compete with Elai?

Elai against AI avatar video platforms worldwide, by month

Share of Search by month for HeyGen, Elai. The figures are in the table below the chart.

View monthly share of search table
MonthHeyGenSynthesiaColossyanD-IDElai
Oct 202593.4%5.8%0.74%0.05%0.06%
Nov 202596.9%2.3%0.73%0.05%0.05%
Dec 202598%1.3%0.63%0.07%0.04%
Jan 202698.4%0.77%0.66%0.1%0.04%
Feb 202698.8%0.45%0.68%0.08%0.03%
Mar 202698.7%0.45%0.68%0.09%0.04%
Apr 202698.9%0.41%0.56%0.07%0.03%
May 202698.9%0.59%0.47%0.05%0.03%
Jun 202696.4%3%0.55%0.06%0.03%
Jul 202697.7%1.7%0.54%0.05%0.02%
Aug 202698.6%0.69%0.59%0.06%0.02%
Sep 2026—————
  1. 1.HeyGen

    98.6%

    held 1st · 1.7M estimated branded searches · -6.2% vs prior month · +1 points

  2. 2.Synthesia

    0.69%

    held 2nd · 11.7K estimated branded searches · -62.9% vs prior month · -1 points

  3. 3.Colossyan

    0.59%

    held 3rd · 10K estimated branded searches · +0.5% vs prior month · 0 points

  4. 4.D-ID

    0.06%

    held 4th · 980 estimated branded searches · +7.7% vs prior month · 0 points

  5. 5.Elai

    0.02%

    held 5th · 330 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Elai and its closest rivals

How has branded search demand for Elai changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Elai worldwide fell from 1.3K to 330.
  • Across the 11 months ending August 2026, Elai fell from 4th to 5th among AI avatar video platforms worldwide.

How did search popularity change for AI avatar video platforms worldwide in August 2026?

  1. In August 2026, HeyGen gained estimated Share of Search among AI avatar video platforms worldwide, from 97.7% to 98.6%.

  2. In August 2026, Synthesia lost estimated Share of Search among AI avatar video platforms worldwide, from 1.7% to 0.69%.

  3. Estimated monthly branded searches for Elai worldwide fell 74.8% over 11 measured months, from 1.3K to 330 in August 2026.

  4. Estimated monthly branded searches for Colossyan worldwide fell 32.5% over 11 measured months, from 14.9K to 10K in August 2026.

How is Elai measured?

Brandwave collects information about searches that people make online using Elai’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • elai ai
  • elai ai video

How the Brand Demand Index is measured

Who owns Elai?

Elai is owned by Panopto. Brandwave does not track any other brands owned by Panopto.

Do you work for Elai? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Elai your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.