Brandwave

AI avatar video platforms:Which brands are most popular in search?

In August 2026, HeyGen was the most searched among AI avatar video platforms worldwide, with an estimated 1.7M branded searches and 98.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HeyGen98.6%
  2. Synthesia0.69%
  3. Colossyan0.59%
  4. D-ID0.06%
  5. Elai0.02%

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Share of SearchLeaderboard

Compare tools for creating business and marketing videos using generated presenters. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among AI avatar video platforms worldwide, by month

Share of Search by month for HeyGen. The figures are in the table below the chart.

View monthly share of search table
MonthHeyGenSynthesiaColossyanD-IDElai
Oct 202593.4%5.8%0.74%0.05%0.06%
Nov 202596.9%2.3%0.73%0.05%0.05%
Dec 202598%1.3%0.63%0.07%0.04%
Jan 202698.4%0.77%0.66%0.1%0.04%
Feb 202698.8%0.45%0.68%0.08%0.03%
Mar 202698.7%0.45%0.68%0.09%0.04%
Apr 202698.9%0.41%0.56%0.07%0.03%
May 202698.9%0.59%0.47%0.05%0.03%
Jun 202696.4%3%0.55%0.06%0.03%
Jul 202697.7%1.7%0.54%0.05%0.02%
Aug 202698.6%0.69%0.59%0.06%0.02%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.HeyGen

    98.6%

    held 1st · 1.7M estimated branded searches · -6.2% vs prior month · +1 points

  2. 2.Synthesia

    0.69%

    held 2nd · 11.7K estimated branded searches · -62.9% vs prior month · -1 points

  3. 3.Colossyan

    0.59%

    held 3rd · 10K estimated branded searches · +0.5% vs prior month · 0 points

  4. 4.D-ID

    0.06%

    held 4th · 980 estimated branded searches · +7.7% vs prior month · 0 points

  5. 5.Elai

    0.02%

    held 5th · 330 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among AI avatar video platforms worldwide?

In August 2026, HeyGen was the most searched among AI avatar video platforms worldwide, with an estimated 1.7M branded searches and 98.6% estimated Share of Search within this set. Synthesia is in 2nd place, 98 percentage points behind at 0.69% Share of Search.

Global AI avatar video platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
HeyGen93.4% → 98.6%98.9%Apr 202693.4%Oct 20251st
Synthesia5.8% → 0.69%5.8%Oct 20250.41%Apr 20262nd
Colossyan0.74% → 0.59%0.74%Oct 20250.47%May 20263rd
D-ID0.05% → 0.06%0.1%Jan 20260.05%Oct 20255th → 4th
Elai0.06% → 0.02%0.06%Oct 20250.02%Jul 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, HeyGen’s estimated Share of Search among AI avatar video platforms worldwide increased from 93.4% to 98.6%.
  • Across the 11 months ending August 2026, Synthesia’s estimated Share of Search among AI avatar video platforms worldwide decreased from 5.8% to 0.69%.
  • Across the 11 months ending August 2026, HeyGen’s estimated Share of Search among AI avatar video platforms worldwide peaked at 98.9% in April 2026 and was lowest at 93.4% in October 2025.
  • Across the 11 months ending August 2026, Synthesia’s estimated Share of Search among AI avatar video platforms worldwide peaked at 5.8% in October 2025 and was lowest at 0.41% in April 2026.
  • Across the 11 months ending August 2026, D-ID rose from 5th to 4th among AI avatar video platforms worldwide.
  • Across the 11 months ending August 2026, Elai fell from 4th to 5th among AI avatar video platforms worldwide.
  • Across the 11 months ending August 2026, Colossyan held steady: its estimated Share of Search among AI avatar video platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for AI avatar video platforms worldwide in August 2026?

  1. In August 2026, HeyGen gained estimated Share of Search among AI avatar video platforms worldwide, from 97.7% to 98.6%.

  2. In August 2026, Synthesia lost estimated Share of Search among AI avatar video platforms worldwide, from 1.7% to 0.69%.

  3. Estimated monthly branded searches for Elai worldwide fell 74.8% over 11 measured months, from 1.3K to 330 in August 2026.

  4. Estimated monthly branded searches for Colossyan worldwide fell 32.5% over 11 measured months, from 14.9K to 10K in August 2026.

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