How popular isElai in search?
In August 2026, there were an estimated 330 branded searches for Elai worldwide which is down 74.8% over the last 11 months. Elai holds 0.02% estimated Share of Search among AI avatar video platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which AI avatar video platforms compete with Elai?
Share of Search by month for HeyGen, Synthesia, Elai. The figures are in the table below the chart.
View monthly share of search table
| Month | HeyGen | Synthesia | Colossyan | D-ID | Elai |
|---|---|---|---|---|---|
| Oct 2025 | 76.4% | 22.9% | 0.6% | 0.04% | 0.05% |
| Nov 2025 | 79.4% | 19.9% | 0.6% | 0.04% | 0.04% |
| Dec 2025 | 79.5% | 19.9% | 0.51% | 0.06% | 0.03% |
| Jan 2026 | 82.1% | 17.2% | 0.55% | 0.08% | 0.03% |
| Feb 2026 | 84.5% | 14.8% | 0.58% | 0.07% | 0.03% |
| Mar 2026 | 84.5% | 14.8% | 0.59% | 0.07% | 0.03% |
| Apr 2026 | 84.6% | 14.8% | 0.48% | 0.06% | 0.03% |
| May 2026 | 86.6% | 12.9% | 0.41% | 0.05% | 0.03% |
| Jun 2026 | 82.6% | 16.8% | 0.47% | 0.05% | 0.02% |
| Jul 2026 | 83.9% | 15.6% | 0.47% | 0.04% | 0.02% |
| Aug 2026 | 86.2% | 13.2% | 0.52% | 0.05% | 0.02% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.2% | 1.7M | -6.2% | +2.3 points | |
| 2, held 2nd | 13.2% | 258K | -22.5% | -2.3 points | |
| 3, held 3rd | 0.52% | 10K | +0.5% | 0 points | |
| 4, held 4th | 0.05% | 980 | +7.7% | 0 points | |
| 5, held 5th | 0.02% | 330 | 0% | 0 points |
1.
HeyGen
86.2%
Held 1st. 1.7M estimated branded searches, -6.2% vs prior month. Share +2.3 points.
13.2%
Held 2nd. 258K estimated branded searches, -22.5% vs prior month. Share -2.3 points.
0.52%
Held 3rd. 10K estimated branded searches, +0.5% vs prior month. Share 0 points.
4.
D-ID0.05%
Held 4th. 980 estimated branded searches, +7.7% vs prior month. Share 0 points.
5.
Elai0.02%
Held 5th. 330 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Elai and its closest rivals
How has branded search demand for Elai changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Elai worldwide fell from 1.3K to 330.
- Across the 11 months ending August 2026, Elai fell from 4th to 5th among AI avatar video platforms worldwide.
How did search popularity change for AI avatar video platforms worldwide in August 2026?
4 changes
In August 2026, HeyGen gained estimated Share of Search among AI avatar video platforms worldwide, from 83.9% to 86.2%.
In August 2026, Synthesia lost estimated Share of Search among AI avatar video platforms worldwide, from 15.6% to 13.2%.
Estimated monthly branded searches for Elai worldwide fell 74.8% over 11 measured months, from 1.3K to 330 in August 2026.
Estimated monthly branded searches for Colossyan worldwide fell 32.5% over 11 measured months, from 14.9K to 10K in August 2026.
How is Elai measured?
Brandwave collects information about searches that people make online using Elai’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- elai ai
- elai ai video
Who owns Elai?
Elai is owned by Panopto. Brandwave does not track any other brands owned by Panopto.
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Is Elai your brand?
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