Brandwave

How popular isSynthesia in search?

In August 2026, there were an estimated 258K branded searches for Synthesia worldwide which is down 54.5% over the last 11 months. Synthesia holds 13.2% estimated Share of Search among AI avatar video platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HeyGen86.2%
  2. Synthesia13.2%
  3. Colossyan0.52%
  4. D-ID0.05%
  5. Elai0.02%
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Which AI avatar video platforms compete with Synthesia?

Synthesia against AI avatar video platforms worldwide, by month

Share of Search by month for HeyGen, Synthesia. The figures are in the table below the chart.

View monthly share of search table
MonthHeyGenSynthesiaColossyanD-IDElai
Oct 202576.4%22.9%0.6%0.04%0.05%
Nov 202579.4%19.9%0.6%0.04%0.04%
Dec 202579.5%19.9%0.51%0.06%0.03%
Jan 202682.1%17.2%0.55%0.08%0.03%
Feb 202684.5%14.8%0.58%0.07%0.03%
Mar 202684.5%14.8%0.59%0.07%0.03%
Apr 202684.6%14.8%0.48%0.06%0.03%
May 202686.6%12.9%0.41%0.05%0.03%
Jun 202682.6%16.8%0.47%0.05%0.02%
Jul 202683.9%15.6%0.47%0.04%0.02%
Aug 202686.2%13.2%0.52%0.05%0.02%
Sep 2026—————

  1. 1.HeyGen

    86.2%

    Held 1st. 1.7M estimated branded searches, -6.2% vs prior month. Share +2.3 points.

  2. 2.Synthesia

    13.2%

    Held 2nd. 258K estimated branded searches, -22.5% vs prior month. Share -2.3 points.

  3. 3.Colossyan

    0.52%

    Held 3rd. 10K estimated branded searches, +0.5% vs prior month. Share 0 points.

  4. 4.D-ID

    0.05%

    Held 4th. 980 estimated branded searches, +7.7% vs prior month. Share 0 points.

  5. 5.Elai

    0.02%

    Held 5th. 330 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Synthesia and its closest rivals

How has branded search demand for Synthesia changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Synthesia worldwide fell from 567K to 258K.
  • Across the 11 months ending August 2026, Synthesia’s estimated Share of Search among AI avatar video platforms worldwide decreased from 22.9% to 13.2%.
  • Across the 11 months ending August 2026, Synthesia’s estimated Share of Search among AI avatar video platforms worldwide peaked at 22.9% in October 2025 and was lowest at 12.9% in May 2026.

How did search popularity change for AI avatar video platforms worldwide in August 2026?

  1. In August 2026, HeyGen gained estimated Share of Search among AI avatar video platforms worldwide, from 83.9% to 86.2%.

  2. In August 2026, Synthesia lost estimated Share of Search among AI avatar video platforms worldwide, from 15.6% to 13.2%.

  3. Estimated monthly branded searches for Elai worldwide fell 74.8% over 11 measured months, from 1.3K to 330 in August 2026.

  4. Estimated monthly branded searches for Colossyan worldwide fell 32.5% over 11 measured months, from 14.9K to 10K in August 2026.

Where does Synthesia compete?

Synthesia is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Faceless video tools3rd of 58.5%Show ranking
AI video generators3rd of 59.4%Show ranking
AI avatar video platforms2nd of 513.2%Shown above

How is Synthesia measured?

Brandwave collects information about searches that people make online using Synthesia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • synthesia
  • synthesia ai video
  • synthesia ai video generator

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How the Brand Demand Index is measured

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