Brandwave

How popular isElevenLabs?

In September 2026, people searched for ElevenLabs by name about 7.1 million times worldwide, an 18.9% increase from the previous year. These searches made up 74.8% of all global AI dubbing tool searches, placing ElevenLabs first out of six tools. When we asked both ChatGPT and Google AI Overviews about AI dubbing tools, ElevenLabs appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

ElevenLabs is the most searched of 6 competitors and the most recommended in AI answers.

  1. ElevenLabsShare of searches 74.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. HeyGenShare of searches 21.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. SynthesiaShare of searches 2.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. PapercupShare of searches 0.96%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Rask AIShare of searches 0.36%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top AI dubbing tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ElevenLabs appeared in all five answers. ElevenLabs is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ElevenLabs1st
  2. HeyGen2nd
  3. Rask AI3rd
  4. Synthesia4th
  5. Dubverse5th
  6. Papercup–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ElevenLabs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HeyGen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Synthesia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rask AI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dubverse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Papercup0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI dubbing tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which AI dubbing tools compete with ElevenLabs?

ElevenLabs against AI dubbing tools worldwide, by month

Share of searches by month for ElevenLabs, HeyGen, Synthesia. The figures are in the table below the chart.

View monthly share of searches table
MonthElevenLabsHeyGenSynthesiaPapercupRask AIDubverse
Oct 202568%25.2%5.2%1%0.47%0.08%
Nov 202567.2%26%5.2%1%0.47%0.08%
Dec 202571%22.8%4.7%0.94%0.43%0.07%
Jan 202672.4%22.4%3.9%0.78%0.43%0.06%
Feb 202669.9%25%3.7%0.89%0.41%0.07%
Mar 202673.6%21.9%3.2%0.78%0.43%0.07%
Apr 202669.9%25.1%3.7%0.89%0.41%0.08%
May 202670.8%24.8%3%0.9%0.41%0.07%
Jun 202677.6%18.4%2.8%0.82%0.37%0.05%
Jul 202677.6%18.4%2.8%0.82%0.37%0.06%
Aug 202677.8%18.6%2.3%0.84%0.31%0.06%
Sep 202674.8%21.1%2.7%0.96%0.36%0.06%

  1. 1.ElevenLabs

    74.8%

    Held 1st. 7.1M estimated branded searches, -15.3% vs prior month. Share -3 points.

  2. 2.HeyGen

    21.1%

    Held 2nd. 2M estimated branded searches, 0% vs prior month. Share +2.5 points.

  3. 3.Synthesia

    2.7%

    Held 3rd. 250K estimated branded searches, +0.32% vs prior month. Share +0.3 points.

  4. 4.Papercup

    0.96%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Rask AI

    0.36%

    Held 5th. 33.7K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Dubverse

    0.06%

    Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between ElevenLabs and its closest rivals

Every comparison with ElevenLabs

28 comparisons

How has branded search demand for ElevenLabs changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ElevenLabs worldwide rose from 6M to 7.1M.
  • Across the 12 months ending September 2026, ElevenLabs’ share of searches among AI dubbing tools worldwide increased from 68% to 74.8%.
  • Across the 12 months ending September 2026, ElevenLabs’ share of searches among AI dubbing tools worldwide peaked at 77.8% in August 2026 and was lowest at 67.2% in November 2025.

How did search popularity change for AI dubbing tools worldwide in September 2026?

5 changes

  1. In September 2026, HeyGen gained share of searches among AI dubbing tools worldwide, from 18.6% to 21.1%.

  2. In September 2026, ElevenLabs lost share of searches among AI dubbing tools worldwide, from 77.8% to 74.8%.

  3. Estimated monthly branded searches for Synthesia worldwide fell 45.2% over 12 measured months, from 457K to 250K in September 2026.

  4. Estimated monthly branded searches for Rask AI worldwide fell 18.3% over 12 measured months, from 41.2K to 33.7K in September 2026.

  5. Estimated monthly branded searches for Dubverse worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are ElevenLabs’ branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using ElevenLabs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 11 labs
  • 11labs
  • eleven labs
  • eleven labs ai
  • eleven labs app
  • eleven labs io
  • elevenlabs
  • elevenlabs agents
  • elevenlabs ai
  • elevenlabs ai voice
  • elevenlabs app
  • elevenlabs audiobook
  • elevenlabs dubbing
  • elevenlabs io
  • elevenlabs music
  • elevenlabs reader
  • elevenlabs sound effects
  • elevenlabs voice
  • elevenlabs voice changer
  • elevenlabs voice cloning
  • elevenlabs voice generator
  • elevenlabs voice isolator
  • elevenlabs voices
  • elevenlabs.io

Do you work for ElevenLabs? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ElevenLabs compete?

ElevenLabs is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
AI music generators1st of 662.7%Show ranking
AI dubbing tools1st of 674.8%Shown above
AI voice generators1st of 690.1%Show ranking
AI voice changers1st of 490.4%Show ranking
Text to speech tools1st of 592.8%Show ranking
Text to speech APIs1st of 695.5%Show ranking
Voice cloning platforms1st of 595.7%Show ranking
Audiobook production platforms5th of 70.95%Show ranking
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