Brandwave

ElevenLabs vs Kits.AI:Which is more popular?

In September 2026, ElevenLabs had more branded searches than Kits.AI among AI voice changers worldwide. ElevenLabs had about 7.1 million branded searches, while Kits.AI had 76,400. ElevenLabs made up 90.4% of all AI voice changer searches we track, and Kits.AI accounted for 0.98%. When we asked ChatGPT and Google AI Overviews about AI voice changers, ElevenLabs appeared in four of the five answers and Kits.AI in none.

Among AI voice changers worldwide in September 2026

Who do people search for more?

ElevenLabs, about 92 searches for every 1 for Kits.AI

ElevenLabs 7.1M searchesKits.AI 76.4K searches

Who does AI mention more?

ElevenLabs, mentioned in 4 of 5 answers, Kits.AI in 0

ElevenLabs in 4 of 5Kits.AI in 0 of 5

Who does AI recommend more?

ElevenLabs, the only one of the two named

ElevenLabs first in 4Kits.AI never named

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Top AI voice changers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ElevenLabs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kits.AI did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Voicemod1st
  2. ElevenLabs2nd
  3. Voice.ai3rd
  4. Kits.AI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Voicemod5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ElevenLabs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Voice.ai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kits.AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI voice changers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is ElevenLabs or Kits.AI more popular in search?

This chart shows how often people search Google for ElevenLabs and Kits.AI by name. Each line represents a brand's share of searches for all four AI voice changers we track, month by month, from English-language searches worldwide.

ElevenLabs and Kits.AI among AI voice changers worldwide, by month

Share of searches by month for ElevenLabs, Kits.AI. The figures are in the table below the chart.

View monthly share of searches table
MonthElevenLabsVoicemodKits.AIVoice.ai
Oct 202586.6%12%1.4%0.05%
Nov 202586.5%12.1%1.4%0.08%
Dec 202588.2%10.6%1.2%0.05%
Jan 202688.5%10.5%0.98%0.05%
Feb 202688.5%10.3%1.2%0.05%
Mar 202690.1%8.7%1.2%0.05%
Apr 202688.3%10.3%1.4%0.05%
May 202688.5%10.3%1.2%0.05%
Jun 202690.3%8.7%0.98%0.06%
Jul 202690.3%8.7%0.98%0.05%
Aug 202690.1%8.9%1%0.03%
Sep 202690.4%8.6%0.98%0.02%

How has the ElevenLabs and Kits.AI comparison changed over the last 12 months?

3 findings
  • ElevenLabs was ahead of Kits.AI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ElevenLabs’ share of searches among AI voice changers worldwide moved from 86.6% to 90.4%, and its estimated monthly branded searches moved from 5.9M to 7.1M.
  • Across the 12 months ending September 2026, Kits.AI’s share of searches among AI voice changers worldwide moved from 1.4% to 0.98%, and its estimated monthly branded searches moved from 92.9K to 76.4K.

How did search popularity change for AI voice changers worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for ElevenLabs worldwide rose 18.8% over 12 measured months, from 5.9M to 7.1M in September 2026.

  2. Estimated monthly branded searches for Kits.AI worldwide fell 17.8% over 12 measured months, from 92.9K to 76.4K in September 2026.

How are branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using ElevenLabs’ and Kits.AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ElevenLabs

22 branded search terms

  • 11 labs
  • 11labs
  • eleven labs
  • eleven labs ai
  • eleven labs app
  • eleven labs io
  • elevenlabs
  • elevenlabs agents
  • elevenlabs ai
  • elevenlabs ai voice
  • elevenlabs app
  • elevenlabs dubbing
  • elevenlabs io
  • elevenlabs reader
  • elevenlabs sound effects
  • elevenlabs voice
  • elevenlabs voice changer
  • elevenlabs voice cloning
  • elevenlabs voice generator
  • elevenlabs voice isolator
  • elevenlabs voices
  • elevenlabs.io

Kits.AI

2 branded search terms

  • kits.ai
  • kitsai

How the Brand Demand Index is measured

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