Brandwave

How popular isElevenLabs?

In September 2026, people searched for ElevenLabs by name about 7.1 million times worldwide, an 18.9% increase from the previous year. These searches made up 90.4% of all global AI voice changer searches, placing ElevenLabs first out of four changers. When we asked both ChatGPT and Google AI Overviews about AI voice changers, ElevenLabs appeared in four of the five answers and was the second most recommended of the four.

Search and AI answers in September 2026

ElevenLabs is the most searched of 4 competitors and the second most recommended in AI answers.

  1. ElevenLabsShare of searches 90.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. VoicemodShare of searches 8.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Kits.AIShare of searches 0.98%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Voice.aiShare of searches 0.02%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top AI voice changers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ElevenLabs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ElevenLabs is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Voicemod1st
  2. ElevenLabs2nd
  3. Voice.ai3rd
  4. Kits.AI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Voicemod5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ElevenLabs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Voice.ai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kits.AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI voice changers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which AI voice changers compete with ElevenLabs?

ElevenLabs against AI voice changers worldwide, by month

Share of searches by month for ElevenLabs, Voicemod. The figures are in the table below the chart.

View monthly share of searches table
MonthElevenLabsVoicemodKits.AIVoice.ai
Oct 202586.6%12%1.4%0.05%
Nov 202586.5%12.1%1.4%0.08%
Dec 202588.2%10.6%1.2%0.05%
Jan 202688.5%10.5%0.98%0.05%
Feb 202688.5%10.3%1.2%0.05%
Mar 202690.1%8.7%1.2%0.05%
Apr 202688.3%10.3%1.4%0.05%
May 202688.5%10.3%1.2%0.05%
Jun 202690.3%8.7%0.98%0.06%
Jul 202690.3%8.7%0.98%0.05%
Aug 202690.1%8.9%1%0.03%
Sep 202690.4%8.6%0.98%0.02%

  1. 1.ElevenLabs

    90.4%

    Held 1st. 7.1M estimated branded searches, -15.3% vs prior month. Share +0.3 points.

  2. 2.Voicemod

    8.6%

    Held 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  3. 3.Kits.AI

    0.98%

    Held 3rd. 76.4K estimated branded searches, -17.8% vs prior month. Share 0 points.

  4. 4.Voice.ai

    0.02%

    Held 4th. 1.9K estimated branded searches, -34.5% vs prior month. Share 0 points.

Compare popularity between ElevenLabs and its closest rivals

Every comparison with ElevenLabs

29 comparisons

How has branded search demand for ElevenLabs changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ElevenLabs worldwide rose from 6M to 7.1M.
  • Across the 12 months ending September 2026, ElevenLabs’ share of searches among AI voice changers worldwide increased from 86.6% to 90.4%.
  • Across the 12 months ending September 2026, ElevenLabs’ share of searches among AI voice changers worldwide peaked at 90.4% in September 2026 and was lowest at 86.5% in November 2025.

How did search popularity change for AI voice changers worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for ElevenLabs worldwide rose 18.8% over 12 measured months, from 5.9M to 7.1M in September 2026.

  2. Estimated monthly branded searches for Voice.ai worldwide fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026.

  3. Estimated monthly branded searches for Voicemod worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  4. Estimated monthly branded searches for Kits.AI worldwide fell 17.8% over 12 measured months, from 92.9K to 76.4K in September 2026.

How are ElevenLabs’ branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using ElevenLabs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 11 labs
  • 11labs
  • eleven labs
  • eleven labs ai
  • eleven labs app
  • eleven labs io
  • elevenlabs
  • elevenlabs agents
  • elevenlabs ai
  • elevenlabs ai voice
  • elevenlabs app
  • elevenlabs audiobook
  • elevenlabs dubbing
  • elevenlabs io
  • elevenlabs music
  • elevenlabs reader
  • elevenlabs sound effects
  • elevenlabs voice
  • elevenlabs voice changer
  • elevenlabs voice cloning
  • elevenlabs voice generator
  • elevenlabs voice isolator
  • elevenlabs voices
  • elevenlabs.io

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How the Brand Demand Index is measured

Where does ElevenLabs compete?

ElevenLabs is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
AI music generators1st of 662.7%Show ranking
AI dubbing tools1st of 674.8%Show ranking
Text to speech tools1st of 988.8%Show ranking
AI voice generators1st of 690.1%Show ranking
AI voice changers1st of 490.4%Shown above
Text to speech APIs1st of 695.5%Show ranking
Voice cloning platforms1st of 595.7%Show ranking
Audiobook production platforms5th of 70.95%Show ranking
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