Brandwave

Text to speech tools:Which brands are most popular in search?

In August 2026, ElevenLabs was the most searched among text to speech tools worldwide, with an estimated 8.7M branded searches and 95.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ElevenLabs95.3%
  2. Speechify3.4%
  3. NaturalReader0.54%
  4. Play.ht0.49%
  5. Murf0.24%

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Share of SearchLeaderboard

Compare the tools that turn text into natural speech. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among text to speech tools worldwide, by month

Share of Search by month for ElevenLabs, Speechify. The figures are in the table below the chart.

View monthly share of search table
MonthElevenLabsSpeechifyNaturalReaderPlay.htMurf
Oct 202589.6%7.2%0.89%1.8%0.49%
Nov 202590.5%6.7%0.91%1.5%0.41%
Dec 202591.3%6.4%0.65%1.3%0.36%
Jan 202690.7%6.7%0.64%1.6%0.35%
Feb 202690.6%6.5%0.75%1.8%0.34%
Mar 202691.3%6.3%0.77%1.3%0.28%
Apr 202691.2%6.1%1.1%1.2%0.34%
May 202691.5%6.4%0.75%1%0.33%
Jun 202694.3%4.2%0.64%0.57%0.23%
Jul 202695.2%3.4%0.52%0.57%0.23%
Aug 202695.3%3.4%0.54%0.49%0.24%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.ElevenLabs

    95.3%

    Held 1st. 8.7M estimated branded searches, -4.6% vs prior month. Share +0.1 points.

  2. 2.Speechify

    3.4%

    Held 2nd. 314K estimated branded searches, -4.9% vs prior month. Share 0 points.

  3. 3.NaturalReader

    0.54%

    Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Play.ht

    0.49%

    Moved from 3rd to 4th. 44.4K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  5. 5.Murf

    0.24%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among text to speech tools worldwide?

In August 2026, ElevenLabs was the most searched among text to speech tools worldwide, with an estimated 8.7M branded searches and 95.3% estimated Share of Search within this set. Speechify is in 2nd place, 91.9 percentage points behind at 3.4% Share of Search.

Global text to speech tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
ElevenLabs89.6% → 95.3%95.3%Aug 202689.6%Oct 20251st
Speechify7.2% → 3.4%7.2%Oct 20253.4%Aug 20262nd
NaturalReader0.89% → 0.54%1.1%Apr 20260.52%Jul 20264th → 3rd
Play.ht1.8% → 0.49%1.8%Feb 20260.49%Aug 20263rd → 4th
Murf0.49% → 0.24%0.49%Oct 20250.23%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, ElevenLabs’ estimated Share of Search among text to speech tools worldwide increased from 89.6% to 95.3%.
  • Across the 11 months ending August 2026, Speechify’s estimated Share of Search among text to speech tools worldwide decreased from 7.2% to 3.4%.
  • Across the 11 months ending August 2026, Play.ht’s estimated Share of Search among text to speech tools worldwide decreased from 1.8% to 0.49%.
  • Across the 11 months ending August 2026, Play.ht’s estimated Share of Search among text to speech tools worldwide peaked at 1.8% in February 2026 and was lowest at 0.49% in August 2026.
  • Across the 11 months ending August 2026, NaturalReader rose from 4th to 3rd among text to speech tools worldwide.
  • Across the 11 months ending August 2026, Play.ht fell from 3rd to 4th among text to speech tools worldwide.
  • Across the 11 months ending August 2026, Murf held steady: its estimated Share of Search among text to speech tools worldwide moved less than 0.5 percentage points.

How did search popularity change for text to speech tools worldwide in August 2026?

  1. ElevenLabs’ estimated Share of Search among text to speech tools worldwide has gained ground for 3 months in a row, from 91.5% to 95.3% in August 2026.

  2. Speechify’s estimated Share of Search among text to speech tools worldwide has lost ground for 3 months in a row, from 6.4% to 3.4% in August 2026.

  3. Play.ht’s estimated Share of Search among text to speech tools worldwide has lost ground for 3 months in a row, from 1% to 0.49% in August 2026.

  4. In August 2026, NaturalReader rose from 4th to 3rd among text to speech tools worldwide.

  5. Estimated monthly branded searches for Murf worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

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