How popular isPlay.ht in search?
In August 2026, there were an estimated 44.4K branded searches for Play.ht worldwide which is down 63.3% over the last 11 months. Play.ht holds 0.49% estimated Share of Search among text to speech tools worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
ElevenLabs95.3%
Speechify3.4%NaturalReader0.54%
- Play.ht0.49%
Murf0.24%
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Which text to speech tools compete with Play.ht?
Share of Search by month for ElevenLabs, Speechify, Play.ht. The figures are in the table below the chart.
View monthly share of search table
| Month | ElevenLabs | Speechify | NaturalReader | Play.ht | Murf |
|---|---|---|---|---|---|
| Oct 2025 | 89.6% | 7.2% | 0.89% | 1.8% | 0.49% |
| Nov 2025 | 90.5% | 6.7% | 0.91% | 1.5% | 0.41% |
| Dec 2025 | 91.3% | 6.4% | 0.65% | 1.3% | 0.36% |
| Jan 2026 | 90.7% | 6.7% | 0.64% | 1.6% | 0.35% |
| Feb 2026 | 90.6% | 6.5% | 0.75% | 1.8% | 0.34% |
| Mar 2026 | 91.3% | 6.3% | 0.77% | 1.3% | 0.28% |
| Apr 2026 | 91.2% | 6.1% | 1.1% | 1.2% | 0.34% |
| May 2026 | 91.5% | 6.4% | 0.75% | 1% | 0.33% |
| Jun 2026 | 94.3% | 4.2% | 0.64% | 0.57% | 0.23% |
| Jul 2026 | 95.2% | 3.4% | 0.52% | 0.57% | 0.23% |
| Aug 2026 | 95.3% | 3.4% | 0.54% | 0.49% | 0.24% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 95.3% | 8.7M | -4.6% | +0.1 points | |
| 2, held 2nd | 3.4% | 314K | -4.9% | 0 points | |
| 3, moved from 4th to 3rd | 0.54% | 49.5K | 0% | 0 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 0.49% | 44.4K | -18.1% | -0.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.24% | 22.2K | 0% | 0 points |
95.3%
Held 1st. 8.7M estimated branded searches, -4.6% vs prior month. Share +0.1 points.
3.4%
Held 2nd. 314K estimated branded searches, -4.9% vs prior month. Share 0 points.
0.54%
Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.Play.ht
0.49%
Moved from 3rd to 4th. 44.4K estimated branded searches, -18.1% vs prior month. Share -0.1 points.
5.
Murf0.24%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Play.ht and its closest rivals
How has branded search demand for Play.ht changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Play.ht worldwide fell from 121K to 44.4K.
- Across the 11 months ending August 2026, Play.ht’s estimated Share of Search among text to speech tools worldwide decreased from 1.8% to 0.49%.
- Across the 11 months ending August 2026, Play.ht’s estimated Share of Search among text to speech tools worldwide peaked at 1.8% in February 2026 and was lowest at 0.49% in August 2026.
- Across the 11 months ending August 2026, Play.ht fell from 3rd to 4th among text to speech tools worldwide.
How did search popularity change for text to speech tools worldwide in August 2026?
5 changes
ElevenLabs’ estimated Share of Search among text to speech tools worldwide has gained ground for 3 months in a row, from 91.5% to 95.3% in August 2026.
Speechify’s estimated Share of Search among text to speech tools worldwide has lost ground for 3 months in a row, from 6.4% to 3.4% in August 2026.
Play.ht’s estimated Share of Search among text to speech tools worldwide has lost ground for 3 months in a row, from 1% to 0.49% in August 2026.
In August 2026, NaturalReader rose from 4th to 3rd among text to speech tools worldwide.
Estimated monthly branded searches for Murf worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
Where does Play.ht compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Text to speech tools | 4th of 5 | 0.49% | Shown above |
| Text to speech APIs | 2nd of 5 | 0.5% | Show ranking |
| Voice cloning platforms | 2nd of 4 | 0.5% | Show ranking |
How is Play.ht measured?
Brandwave collects information about searches that people make online using Play.ht’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- play ht
- play.ht
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Is Play.ht your brand?
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