ElevenLabs vs Play.ht:Which is more popular by branded search?

Name: ElevenLabs vs Play.ht: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, ElevenLabs had more branded searches than Play.ht among text to speech tools worldwide. ElevenLabs was estimated to have 8.7M branded searches compared to Play.ht’s 44.4K, and held a 95.3% Share of Search versus Play.ht’s 0.49%. These are worldwide searches for English-language branded terms.

Share of Search among text to speech tools worldwide in August 2026Which is more popular in search, ElevenLabs or Play.ht?

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Which is more popular in search, ElevenLabs or Play.ht?

Compare the tools that turn text into natural speech. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ElevenLabs and Play.ht among text to speech tools worldwide, by month

Month	ElevenLabs	Speechify	NaturalReader	Play.ht	Murf
Oct 2025	89.6%	7.2%	0.89%	1.8%	0.49%
Nov 2025	90.5%	6.7%	0.91%	1.5%	0.41%
Dec 2025	91.3%	6.4%	0.65%	1.3%	0.36%
Jan 2026	90.7%	6.7%	0.64%	1.6%	0.35%
Feb 2026	90.6%	6.5%	0.75%	1.8%	0.34%
Mar 2026	91.3%	6.3%	0.77%	1.3%	0.28%
Apr 2026	91.2%	6.1%	1.1%	1.2%	0.34%
May 2026	91.5%	6.4%	0.75%	1%	0.33%
Jun 2026	94.3%	4.2%	0.64%	0.57%	0.23%
Jul 2026	95.2%	3.4%	0.52%	0.57%	0.23%
Aug 2026	95.3%	3.4%	0.54%	0.49%	0.24%
Sep 2026	—	—	—	—	—

How has the ElevenLabs and Play.ht comparison changed over the last 12 months?

3 findings

ElevenLabs was ahead of Play.ht in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, ElevenLabs’ estimated Share of Search among text to speech tools worldwide moved from 89.6% to 95.3%, and its estimated monthly branded searches moved from 6.1M to 8.7M.
Across the 11 months ending August 2026, Play.ht’s estimated Share of Search among text to speech tools worldwide moved from 1.8% to 0.49%, and its estimated monthly branded searches moved from 121K to 44.4K.

How did search popularity change for text to speech tools worldwide in August 2026?

2 changes

ElevenLabs’ estimated Share of Search among text to speech tools worldwide has gained ground for 3 months in a row, from 91.5% to 95.3% in August 2026.
Play.ht’s estimated Share of Search among text to speech tools worldwide has lost ground for 3 months in a row, from 1% to 0.49% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using ElevenLabs’ and Play.ht’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.