Murf AI vs Play.ht:Which is more popular?
In September 2026, Murf AI had more branded searches than Play.ht among text to speech tools worldwide. Murf AI had about 70,500 branded searches, while Play.ht had 32,900. Murf AI made up 0.93% of all text to speech tool searches we track, and Play.ht accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about text to speech tools, Murf AI appeared in two of the five answers and Play.ht in none.
Who do people search for more?
Murf AI, about 2 searches for every 1 for Play.ht
Who does AI mention more?
Murf AI, mentioned in 2 of 5 answers, Play.ht in 0
Who does AI recommend more?
Murf AI, the only one of the two named
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Top text to speech tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Murf AI was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Play.ht did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ElevenLabs1st
Speechify2nd- Murf AI3rd
NaturalReader4th- Play.ht–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- ElevenLabs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Speechify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Murf AI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NaturalReader2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Play.ht0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about text to speech tools
5 answers
Asked ChatGPT
“Which text to speech tool should I use?”
Asked ChatGPT
“What are the best text to speech tools?”
Asked ChatGPT
“What's the best text to speech tool for natural sounding speech?”
Searched Google, AI Overview
“ai voice generator”
Searched Google, AI Overview
“text to voice app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Murf AI or Play.ht more popular in search?
This chart shows how often people search Google for Murf AI and Play.ht by name. Each line represents a brand's share of searches for all five text to speech tools we track, month by month, from English-language searches worldwide.
Share of searches by month for Murf AI, Play.ht. The figures are in the table below the chart.
View monthly share of searches table
| Month | ElevenLabs | Speechify | Murf AI | NaturalReader | Play.ht |
|---|---|---|---|---|---|
| Oct 2025 | 89.2% | 6% | 2.2% | 0.91% | 1.6% |
| Nov 2025 | 90.5% | 5% | 2.2% | 0.93% | 1.4% |
| Dec 2025 | 91.6% | 4.4% | 1.7% | 0.66% | 1.7% |
| Jan 2026 | 90.7% | 5.3% | 1.6% | 0.65% | 1.8% |
| Feb 2026 | 90.6% | 5.2% | 1.5% | 0.77% | 1.9% |
| Mar 2026 | 90.9% | 5.2% | 1.3% | 0.79% | 1.8% |
| Apr 2026 | 90.4% | 5.1% | 1.5% | 1.2% | 1.8% |
| May 2026 | 91.5% | 5.1% | 1.3% | 0.78% | 1.3% |
| Jun 2026 | 94.1% | 3.6% | 0.93% | 0.66% | 0.74% |
| Jul 2026 | 94.8% | 3% | 0.94% | 0.55% | 0.75% |
| Aug 2026 | 94.9% | 3% | 0.97% | 0.56% | 0.56% |
| Sep 2026 | 92.8% | 5.1% | 0.93% | 0.79% | 0.43% |
How has the Murf AI and Play.ht comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Play.ht took it in January 2026, Murf AI took it in May 2026.
- Across the 12 months ending September 2026, Murf AI’s share of searches among text to speech tools worldwide moved from 2.2% to 0.93%, and its estimated monthly branded searches moved from 148K to 70.5K.
- Across the 12 months ending September 2026, Play.ht’s share of searches among text to speech tools worldwide moved from 1.6% to 0.43%, and its estimated monthly branded searches moved from 110K to 32.9K.
How did search popularity change for text to speech tools worldwide in September 2026?
2 changes
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Murf AI’s and Play.ht’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among text to speech tools
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