Brandwave

How popular isMurf AI?

In September 2026, people searched for Murf AI by name about 70,500 times worldwide, a 52.4% decrease from the previous year. These searches made up 0.89% of all global text to speech tool searches, placing Murf AI fourth out of nine tools. When we asked both ChatGPT and Google AI Overviews about text to speech tools, Murf AI appeared in two of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Murf AI is the fourth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. ElevenLabsShare of searches 88.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. SpeechifyShare of searches 4.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. TTSMakerShare of searches 3.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. Murf AIShare of searches 0.89%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. NaturalReaderShare of searches 0.76%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top text to speech tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Murf AI was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Murf AI is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ElevenLabs1st
  2. Speechify2nd
  3. NaturalReader3rd
  4. Murf AI4th
  5. TTSMaker5th
  6. Play.ht–
  7. Resemble AI–
  8. LOVO–
  9. WellSaid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ElevenLabs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Speechify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Murf AI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NaturalReader2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TTSMaker1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Play.ht0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Resemble AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LOVO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WellSaid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about text to speech tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which text to speech tools compete with Murf AI?

Murf AI against text to speech tools worldwide, by month

Share of searches by month for ElevenLabs, Speechify, TTSMaker, Murf AI. The figures are in the table below the chart.

View monthly share of searches table
MonthElevenLabsSpeechifyTTSMakerMurf AINaturalReaderPlay.htResemble AILOVOWellSaid
Oct 202584.7%5.7%3.5%2.1%0.86%1.6%0.96%0.47%0.19%
Nov 202585.8%4.8%3.6%2%0.88%1.3%0.98%0.48%0.16%
Dec 202587.5%4.2%3.1%1.6%0.63%1.6%0.86%0.35%0.14%
Jan 202687.4%5.1%2.6%1.5%0.63%1.7%0.7%0.28%0.12%
Feb 202687.4%5%2.5%1.5%0.74%1.8%0.68%0.27%0.11%
Mar 202687.9%5%2.5%1.3%0.76%1.8%0.46%0.23%0.09%
Apr 202686.9%4.9%3%1.5%1.1%1.7%0.55%0.27%0.1%
May 202688.1%4.9%3.1%1.3%0.75%1.3%0.38%0.18%0.08%
Jun 202691.2%3.5%2.6%0.9%0.64%0.72%0.32%0.13%0.06%
Jul 202691.9%2.9%2.6%0.91%0.53%0.72%0.27%0.13%0.06%
Aug 202691.3%2.9%3.3%0.93%0.54%0.54%0.27%0.13%0.06%
Sep 202688.8%4.9%3.8%0.89%0.76%0.41%0.31%0.12%0.06%

  1. 1.ElevenLabs

    88.8%

    Held 1st. 7.1M estimated branded searches, -15.2% vs prior month. Share -2.5 points.

  2. 2.Speechify

    4.9%

    Moved from 3rd to 2nd. 387K estimated branded searches, +45% vs prior month. Share +1.9 points.

  3. 3.TTSMaker

    3.8%

    Moved from 2nd to 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Murf AI

    0.89%

    Held 4th. 70.5K estimated branded searches, -17.3% vs prior month. Share 0 points.

  5. 5.NaturalReader

    0.76%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  6. 6.Play.ht

    0.41%

    Held 6th. 32.9K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

  7. 7.Resemble AI

    0.31%

    Held 7th. 24.9K estimated branded searches, -0.32% vs prior month. Share 0 points.

  8. 8.LOVO

    0.12%

    Held 8th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

  9. 9.WellSaid

    0.06%

    Held 9th. 4.7K estimated branded searches, -11.6% vs prior month. Share 0 points.

Compare popularity between Murf AI and its closest rivals

Every comparison with Murf AI

10 comparisons

How has branded search demand for Murf AI changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Murf AI worldwide fell from 148K to 70.5K.
  • Across the 12 months ending September 2026, Murf AI’s share of searches among text to speech tools worldwide decreased from 2.1% to 0.89%.

How did search popularity change for text to speech tools worldwide in September 2026?

6 changes

  1. In September 2026, Speechify overtook TTSMaker to rank 2nd among text to speech tools worldwide, with 4.9% of the searches.

  2. In September 2026, ElevenLabs lost share of searches among text to speech tools worldwide, from 91.3% to 88.8%.

  3. TTSMaker’s share of searches among text to speech tools worldwide has gained ground for 3 months in a row, from 2.6% to 3.8% in September 2026.

  4. Estimated monthly branded searches for Play.ht worldwide fell 70.1% over 12 measured months, from 110K to 32.9K in September 2026.

  5. Estimated monthly branded searches for LOVO worldwide fell 70.1% over 12 measured months, from 33.1K to 9.9K in September 2026.

  6. Estimated monthly branded searches for WellSaid worldwide fell 65.9% over 12 measured months, from 13.7K to 4.7K in September 2026.

How are Murf AI’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Murf AI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • murf
  • Murf AI
  • murf ai studio
  • murf ai voice
  • murf ai voiceover
  • murf studio
  • murf voice changer
  • murf.ai
  • murfai

Do you work for Murf AI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Murf AI compete?

Murf AI is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Text to speech tools4th of 90.89%Shown above
AI voice generators4th of 60.9%Show ranking
Text to speech APIs3rd of 60.96%Show ranking
Voice cloning platforms3rd of 50.96%Show ranking
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