Brandwave

Amazon Polly vs Murf AI:Which is more popular?

In September 2026, Murf AI had more branded searches than Amazon Polly among text to speech APIs worldwide. Murf AI had about 70,500 branded searches, while Amazon Polly had 12,100. Murf AI made up 0.96% of all text to speech API searches we track, and Amazon Polly accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about text to speech APIs, Amazon Polly appeared in two of the five answers and Murf AI in none.

Among text to speech APIs worldwide in September 2026

Who do people search for more?

Murf AI, about 6 searches for every 1 for Amazon Polly

Murf AI 70.5K searchesAmazon Polly 12.1K searches

Who does AI mention more?

Amazon Polly, mentioned in 2 of 5 answers, Murf AI in 0

Amazon Polly in 2 of 5Murf AI in 0 of 5

Who does AI recommend more?

Amazon Polly, the only one of the two named

Amazon Polly first in 2Murf AI never named

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Top text to speech APIs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Polly was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Murf AI did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ElevenLabs1st
  2. Cartesia2nd
  3. Amazon Polly3rd
  4. Murf AI–
  5. Play.ht–
  6. Resemble AI–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ElevenLabs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cartesia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Polly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Murf AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Play.ht0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Resemble AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about text to speech APIs

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Amazon Polly or Murf AI more popular in search?

This chart shows how often people search Google for Amazon Polly and Murf AI by name. Each line represents a brand's share of searches for all six text to speech APIs we track, month by month, from English-language searches worldwide.

Amazon Polly and Murf AI among text to speech APIs worldwide, by month

Share of searches by month for Murf AI, Amazon Polly. The figures are in the table below the chart.

View monthly share of searches table
MonthElevenLabsCartesiaMurf AIPlay.htResemble AIAmazon Polly
Oct 202594.9%0.11%2.4%1.8%0.55%0.35%
Nov 202595.2%0.16%2.3%1.5%0.55%0.36%
Dec 202595.7%0.08%1.7%1.7%0.48%0.31%
Jan 202695.7%0.14%1.7%1.9%0.39%0.21%
Feb 202695.6%0.16%1.6%2%0.38%0.24%
Mar 202696.1%0.14%1.4%1.9%0.26%0.2%
Apr 202695.8%0.13%1.6%1.9%0.31%0.2%
May 202696.6%0.2%1.4%1.4%0.21%0.16%
Jun 202697.7%0.25%0.97%0.77%0.18%0.11%
Jul 202697.6%0.38%0.97%0.77%0.15%0.14%
Aug 202697.3%0.86%1%0.58%0.15%0.12%
Sep 202695.5%2.7%0.96%0.45%0.17%0.16%

How has the Amazon Polly and Murf AI comparison changed over the last 12 months?

3 findings
  • Murf AI was ahead of Amazon Polly in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Amazon Polly’s share of searches among text to speech APIs worldwide moved from 0.35% to 0.16%, and its estimated monthly branded searches moved from 22.2K to 12.1K.
  • Across the 12 months ending September 2026, Murf AI’s share of searches among text to speech APIs worldwide moved from 2.4% to 0.96%, and its estimated monthly branded searches moved from 148K to 70.5K.

How did search popularity change for text to speech APIs worldwide in September 2026?

3 changes

  1. In September 2026, Cartesia overtook Murf AI to rank 2nd among text to speech APIs worldwide, with 2.7% of the searches.

  2. Estimated monthly branded searches for Murf AI worldwide fell 52.4% over 12 measured months, from 148K to 70.5K in September 2026.

  3. Estimated monthly branded searches for Amazon Polly worldwide fell 45.5% over 12 measured months, from 22.2K to 12.1K in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Amazon Polly’s and Murf AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon Polly

1 branded search term

  • amazonpolly

Murf AI

9 branded search terms

  • murf
  • Murf AI
  • murf ai studio
  • murf ai voice
  • murf ai voiceover
  • murf studio
  • murf voice changer
  • murf.ai
  • murfai

How the Brand Demand Index is measured

Other head-to-heads among text to speech APIs

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