Brandwave

How popular isPlay.ht in search?

In August 2026, there were an estimated 44.4K branded searches for Play.ht worldwide which is down 63.3% over the last 11 months. Play.ht holds 0.5% estimated Share of Search among text to speech APIs worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ElevenLabs99%
  2. Play.ht0.5%
  3. Murf0.25%
  4. Resemble AI0.15%
  5. Amazon Polly0.11%
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Which text to speech APIs compete with Play.ht?

Play.ht against text to speech APIs worldwide, by month

Share of Search by month for ElevenLabs, Play.ht. The figures are in the table below the chart.

View monthly share of search table
MonthElevenLabsPlay.htMurfResemble AIAmazon Polly
Oct 202596.6%1.9%0.53%0.57%0.35%
Nov 202597%1.6%0.44%0.57%0.36%
Dec 202597.4%1.4%0.38%0.49%0.31%
Jan 202697.3%1.7%0.38%0.4%0.21%
Feb 202697.1%2%0.36%0.38%0.24%
Mar 202697.9%1.4%0.3%0.27%0.2%
Apr 202697.8%1.3%0.36%0.32%0.2%
May 202698.2%1.1%0.36%0.21%0.16%
Jun 202698.9%0.6%0.25%0.18%0.11%
Jul 202698.9%0.59%0.24%0.14%0.13%
Aug 202699%0.5%0.25%0.15%0.11%
Sep 2026—————

  1. 1.ElevenLabs

    99%

    Held 1st. 8.7M estimated branded searches, -4.6% vs prior month. Share +0.1 points.

  2. 2.Play.ht

    0.5%

    Held 2nd. 44.4K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  3. 3.Murf

    0.25%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Resemble AI

    0.15%

    Held 4th. 13.2K estimated branded searches, -0.08% vs prior month. Share 0 points.

  5. 5.Amazon Polly

    0.11%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Play.ht and its closest rivals

How has branded search demand for Play.ht changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Play.ht worldwide fell from 121K to 44.4K.
  • Across the 11 months ending August 2026, Play.ht’s estimated Share of Search among text to speech APIs worldwide decreased from 1.9% to 0.5%.
  • Across the 11 months ending August 2026, Play.ht’s estimated Share of Search among text to speech APIs worldwide peaked at 2% in February 2026 and was lowest at 0.5% in August 2026.

How did search popularity change for text to speech APIs worldwide in August 2026?

  1. ElevenLabs’ estimated Share of Search among text to speech APIs worldwide has gained ground for 3 months in a row, from 98.2% to 99% in August 2026.

  2. Play.ht’s estimated Share of Search among text to speech APIs worldwide has lost ground for 3 months in a row, from 1.1% to 0.5% in August 2026.

  3. Estimated monthly branded searches for Resemble AI worldwide fell 63.3% over 11 measured months, from 36K to 13.2K in August 2026.

  4. Estimated monthly branded searches for Amazon Polly worldwide fell 55.4% over 11 measured months, from 22.2K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Murf worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

Where does Play.ht compete?

Play.ht is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Text to speech tools4th of 50.49%Show ranking
Text to speech APIs2nd of 50.5%Shown above
Voice cloning platforms2nd of 40.5%Show ranking

How is Play.ht measured?

Brandwave collects information about searches that people make online using Play.ht’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • play ht
  • play.ht

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How the Brand Demand Index is measured

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