Brandwave

Voice cloning platforms:Which brands are most popular in search?

In August 2026, ElevenLabs was the most searched among voice cloning platforms worldwide, with an estimated 8.7M branded searches and 99.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ElevenLabs99.1%
  2. Play.ht0.5%
  3. Murf0.25%
  4. Resemble AI0.15%

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Share of SearchLeaderboard

Compare the platforms used to clone and generate synthetic voice. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among voice cloning platforms worldwide, by month

Share of Search by month for ElevenLabs. The figures are in the table below the chart.

View monthly share of search table
MonthElevenLabsPlay.htMurfResemble AI
Oct 202597%1.9%0.53%0.57%
Nov 202597.4%1.6%0.44%0.57%
Dec 202597.7%1.4%0.38%0.5%
Jan 202697.5%1.7%0.38%0.4%
Feb 202697.3%2%0.36%0.38%
Mar 202698.1%1.4%0.3%0.27%
Apr 202698%1.3%0.37%0.32%
May 202698.4%1.1%0.36%0.21%
Jun 202699%0.6%0.25%0.18%
Jul 202699%0.59%0.24%0.14%
Aug 202699.1%0.5%0.25%0.15%
Sep 2026————

This month’s ranking, August 2026

  1. 1.ElevenLabs

    99.1%

    Held 1st. 8.7M estimated branded searches, -4.6% vs prior month. Share +0.1 points.

  2. 2.Play.ht

    0.5%

    Held 2nd. 44.4K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  3. 3.Murf

    0.25%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Resemble AI

    0.15%

    Held 4th. 13.2K estimated branded searches, -0.08% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among voice cloning platforms worldwide?

In August 2026, ElevenLabs was the most searched among voice cloning platforms worldwide, with an estimated 8.7M branded searches and 99.1% estimated Share of Search within this set. Play.ht is in 2nd place, 98.6 percentage points behind at 0.5% Share of Search.

Global voice cloning platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
ElevenLabs97% → 99.1%99.1%Aug 202697%Oct 20251st
Play.ht1.9% → 0.5%2%Feb 20260.5%Aug 20262nd
Murf0.53% → 0.25%0.53%Oct 20250.24%Jul 20264th → 3rd
Resemble AI0.57% → 0.15%0.57%Nov 20250.14%Jul 20263rd → 4th

Each finding as a sentence

  • Across the 11 months ending August 2026, ElevenLabs’ estimated Share of Search among voice cloning platforms worldwide increased from 97% to 99.1%.
  • Across the 11 months ending August 2026, Play.ht’s estimated Share of Search among voice cloning platforms worldwide decreased from 1.9% to 0.5%.
  • Across the 11 months ending August 2026, Play.ht’s estimated Share of Search among voice cloning platforms worldwide peaked at 2% in February 2026 and was lowest at 0.5% in August 2026.
  • Across the 11 months ending August 2026, Murf rose from 4th to 3rd among voice cloning platforms worldwide.
  • Across the 11 months ending August 2026, Resemble AI fell from 3rd to 4th among voice cloning platforms worldwide.

How did search popularity change for voice cloning platforms worldwide in August 2026?

  1. ElevenLabs’ estimated Share of Search among voice cloning platforms worldwide has gained ground for 3 months in a row, from 98.4% to 99.1% in August 2026.

  2. Play.ht’s estimated Share of Search among voice cloning platforms worldwide has lost ground for 3 months in a row, from 1.1% to 0.5% in August 2026.

  3. Estimated monthly branded searches for Resemble AI worldwide fell 63.3% over 11 measured months, from 36K to 13.2K in August 2026.

  4. Estimated monthly branded searches for Murf worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

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