Brandwave

How popular isMurf AI?

In September 2026, people searched for Murf AI by name about 70,500 times worldwide, a 52.4% decrease from the previous year. These searches made up 0.96% of all global voice cloning platform searches, placing Murf AI third out of five platforms. When we asked both ChatGPT and Google AI Overviews about voice cloning platforms, Murf AI appeared in one of the five answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

Murf AI is the third most searched of 5 competitors and the fifth most recommended in AI answers.

  1. ElevenLabsShare of searches 95.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CartesiaShare of searches 2.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. Murf AIShare of searches 0.96%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. Play.htShare of searches 0.45%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Resemble AIShare of searches 0.17%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top voice cloning platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Murf AI was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Murf AI is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ElevenLabs1st
  2. Resemble AI2nd
  3. Cartesia3rd
  4. Play.ht4th
  5. Murf AI5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ElevenLabs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Resemble AI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cartesia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Play.ht2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Murf AI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about voice cloning platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which voice cloning platforms compete with Murf AI?

Murf AI against voice cloning platforms worldwide, by month

Share of searches by month for ElevenLabs, Cartesia, Murf AI. The figures are in the table below the chart.

View monthly share of searches table
MonthElevenLabsCartesiaMurf AIPlay.htResemble AI
Oct 202595.2%0.11%2.4%1.8%0.55%
Nov 202595.5%0.16%2.3%1.5%0.55%
Dec 202596%0.08%1.7%1.7%0.48%
Jan 202695.9%0.14%1.7%1.9%0.39%
Feb 202695.8%0.16%1.6%2%0.38%
Mar 202696.3%0.14%1.4%1.9%0.26%
Apr 202696%0.13%1.6%1.9%0.31%
May 202696.8%0.2%1.4%1.4%0.21%
Jun 202697.8%0.25%0.97%0.77%0.18%
Jul 202697.7%0.38%0.97%0.77%0.15%
Aug 202697.4%0.87%1%0.58%0.15%
Sep 202695.7%2.7%0.96%0.45%0.17%

  1. 1.ElevenLabs

    95.7%

    Held 1st. 7.1M estimated branded searches, -15.3% vs prior month. Share -1.7 points.

  2. 2.Cartesia

    2.7%

    Moved from 3rd to 2nd. 201K estimated branded searches, +171.6% vs prior month. Share +1.9 points.

  3. 3.Murf AI

    0.96%

    Moved from 2nd to 3rd. 70.5K estimated branded searches, -17.3% vs prior month. Share 0 points.

  4. 4.Play.ht

    0.45%

    Held 4th. 32.9K estimated branded searches, -33.3% vs prior month. Share -0.1 points.

  5. 5.Resemble AI

    0.17%

    Held 5th. 12.8K estimated branded searches, -0.62% vs prior month. Share 0 points.

Compare popularity between Murf AI and its closest rivals

Every comparison with Murf AI

10 comparisons

How has branded search demand for Murf AI changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Murf AI worldwide fell from 148K to 70.5K.
  • Across the 12 months ending September 2026, Murf AI’s share of searches among voice cloning platforms worldwide decreased from 2.4% to 0.96%.
  • Across the 12 months ending September 2026, Murf AI fell from 2nd to 3rd among voice cloning platforms worldwide.

How did search popularity change for voice cloning platforms worldwide in September 2026?

5 changes

  1. In September 2026, Cartesia overtook Murf AI to rank 2nd among voice cloning platforms worldwide, with 2.7% of the searches.

  2. In September 2026, ElevenLabs lost share of searches among voice cloning platforms worldwide, from 97.4% to 95.7%.

  3. Estimated monthly branded searches for Play.ht worldwide fell 70.1% over 12 measured months, from 110K to 32.9K in September 2026.

  4. Estimated monthly branded searches for Resemble AI worldwide fell 62.7% over 12 measured months, from 34.2K to 12.8K in September 2026.

  5. Estimated monthly branded searches for Murf AI worldwide fell 52.4% over 12 measured months, from 148K to 70.5K in September 2026.

How are Murf AI’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Murf AI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • murf
  • Murf AI
  • murf ai studio
  • murf ai voice
  • murf ai voiceover
  • murf studio
  • murf voice changer
  • murf.ai
  • murfai

Do you work for Murf AI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Murf AI compete?

Murf AI is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Text to speech tools4th of 90.89%Show ranking
AI voice generators4th of 60.9%Show ranking
Text to speech APIs3rd of 60.96%Show ranking
Voice cloning platforms3rd of 50.96%Shown above
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