Brandwave

ElevenLabs vs Murf AI:Which is more popular?

In September 2026, ElevenLabs had more branded searches than Murf AI among voice cloning platforms worldwide. ElevenLabs had about 7.1 million branded searches, while Murf AI had 70,500. ElevenLabs made up 95.7% of all voice cloning platform searches we track, and Murf AI accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about voice cloning platforms, ElevenLabs appeared in all five answers and Murf AI in one. ElevenLabs was mentioned before Murf AI in every answer.

Among voice cloning platforms worldwide in September 2026

Who do people search for more?

ElevenLabs, about 100 searches for every 1 for Murf AI

ElevenLabs 7.1M searchesMurf AI 70.5K searches

Who does AI mention more?

ElevenLabs, mentioned in every answer we collected

ElevenLabs in 5 of 5Murf AI in 1 of 5

Who does AI recommend more?

ElevenLabs, named ahead of Murf AI in every answer

ElevenLabs first in 5Murf AI never first

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Top voice cloning platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ElevenLabs appeared in all five answers. Murf AI was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ElevenLabs was listed before Murf AI in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ElevenLabs1st
  2. Resemble AI2nd
  3. Cartesia3rd
  4. Play.ht4th
  5. Murf AI5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ElevenLabs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Resemble AI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cartesia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Play.ht2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Murf AI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about voice cloning platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is ElevenLabs or Murf AI more popular in search?

This chart shows how often people search Google for ElevenLabs and Murf AI by name. Each line represents a brand's share of searches for all five voice cloning platforms we track, month by month, from English-language searches worldwide.

ElevenLabs and Murf AI among voice cloning platforms worldwide, by month

Share of searches by month for ElevenLabs, Murf AI. The figures are in the table below the chart.

View monthly share of searches table
MonthElevenLabsCartesiaMurf AIPlay.htResemble AI
Oct 202595.2%0.11%2.4%1.8%0.55%
Nov 202595.5%0.16%2.3%1.5%0.55%
Dec 202596%0.08%1.7%1.7%0.48%
Jan 202695.9%0.14%1.7%1.9%0.39%
Feb 202695.8%0.16%1.6%2%0.38%
Mar 202696.3%0.14%1.4%1.9%0.26%
Apr 202696%0.13%1.6%1.9%0.31%
May 202696.8%0.2%1.4%1.4%0.21%
Jun 202697.8%0.25%0.97%0.77%0.18%
Jul 202697.7%0.38%0.97%0.77%0.15%
Aug 202697.4%0.87%1%0.58%0.15%
Sep 202695.7%2.7%0.96%0.45%0.17%

How has the ElevenLabs and Murf AI comparison changed over the last 12 months?

3 findings
  • ElevenLabs was ahead of Murf AI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ElevenLabs’ share of searches among voice cloning platforms worldwide moved from 95.2% to 95.7%, and its estimated monthly branded searches moved from 5.9M to 7.1M.
  • Across the 12 months ending September 2026, Murf AI’s share of searches among voice cloning platforms worldwide moved from 2.4% to 0.96%, and its estimated monthly branded searches moved from 148K to 70.5K.

How did search popularity change for voice cloning platforms worldwide in September 2026?

3 changes

  1. In September 2026, Cartesia overtook Murf AI to rank 2nd among voice cloning platforms worldwide, with 2.7% of the searches.

  2. In September 2026, ElevenLabs lost share of searches among voice cloning platforms worldwide, from 97.4% to 95.7%.

  3. Estimated monthly branded searches for Murf AI worldwide fell 52.4% over 12 measured months, from 148K to 70.5K in September 2026.

How are branded searches counted?

30 search terms

Brandwave collects information about searches that people make online using ElevenLabs’ and Murf AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ElevenLabs

21 branded search terms

  • 11 labs
  • 11labs
  • eleven labs
  • eleven labs ai
  • eleven labs app
  • eleven labs io
  • elevenlabs
  • elevenlabs agents
  • elevenlabs ai
  • elevenlabs ai voice
  • elevenlabs app
  • elevenlabs io
  • elevenlabs reader
  • elevenlabs sound effects
  • elevenlabs voice
  • elevenlabs voice changer
  • elevenlabs voice cloning
  • elevenlabs voice generator
  • elevenlabs voice isolator
  • elevenlabs voices
  • elevenlabs.io

Murf AI

9 branded search terms

  • murf
  • Murf AI
  • murf ai studio
  • murf ai voice
  • murf ai voiceover
  • murf studio
  • murf voice changer
  • murf.ai
  • murfai

How the Brand Demand Index is measured

Other head-to-heads among voice cloning platforms

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