Brandwave

Murf AI vs Resemble AI:Which is more popular?

In September 2026, Murf AI had more branded searches than Resemble AI among voice cloning platforms worldwide. Murf AI had about 70,500 branded searches, while Resemble AI had 12,800. Murf AI made up 0.96% of all voice cloning platform searches we track, and Resemble AI accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about voice cloning platforms, Resemble AI appeared in three of the five answers and Murf AI in one. Resemble AI was mentioned before Murf AI in every answer that named either.

Among voice cloning platforms worldwide in September 2026

Who do people search for more?

Murf AI, about 6 searches for every 1 for Resemble AI

Murf AI 70.5K searchesResemble AI 12.8K searches

Who does AI mention more?

Resemble AI, mentioned in 3 of 5 answers, Murf AI in 1

Resemble AI in 3 of 5Murf AI in 1 of 5

Who does AI recommend more?

Resemble AI, named ahead of Murf AI in 3 of 3 answers

Resemble AI first in 3Murf AI never first

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Top voice cloning platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Resemble AI was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Murf AI was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Resemble AI was listed before Murf AI in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ElevenLabs1st
  2. Resemble AI2nd
  3. Cartesia3rd
  4. Play.ht4th
  5. Murf AI5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ElevenLabs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Resemble AI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cartesia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Play.ht2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Murf AI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about voice cloning platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Murf AI or Resemble AI more popular in search?

This chart shows how often people search Google for Murf AI and Resemble AI by name. Each line represents a brand's share of searches for all five voice cloning platforms we track, month by month, from English-language searches worldwide.

Murf AI and Resemble AI among voice cloning platforms worldwide, by month

Share of searches by month for Murf AI, Resemble AI. The figures are in the table below the chart.

View monthly share of searches table
MonthElevenLabsCartesiaMurf AIPlay.htResemble AI
Oct 202595.2%0.11%2.4%1.8%0.55%
Nov 202595.5%0.16%2.3%1.5%0.55%
Dec 202596%0.08%1.7%1.7%0.48%
Jan 202695.9%0.14%1.7%1.9%0.39%
Feb 202695.8%0.16%1.6%2%0.38%
Mar 202696.3%0.14%1.4%1.9%0.26%
Apr 202696%0.13%1.6%1.9%0.31%
May 202696.8%0.2%1.4%1.4%0.21%
Jun 202697.8%0.25%0.97%0.77%0.18%
Jul 202697.7%0.38%0.97%0.77%0.15%
Aug 202697.4%0.87%1%0.58%0.15%
Sep 202695.7%2.7%0.96%0.45%0.17%

How has the Murf AI and Resemble AI comparison changed over the last 12 months?

3 findings
  • Murf AI was ahead of Resemble AI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Murf AI’s share of searches among voice cloning platforms worldwide moved from 2.4% to 0.96%, and its estimated monthly branded searches moved from 148K to 70.5K.
  • Across the 12 months ending September 2026, Resemble AI’s share of searches among voice cloning platforms worldwide moved from 0.55% to 0.17%, and its estimated monthly branded searches moved from 34.2K to 12.8K.

How did search popularity change for voice cloning platforms worldwide in September 2026?

3 changes

  1. In September 2026, Cartesia overtook Murf AI to rank 2nd among voice cloning platforms worldwide, with 2.7% of the searches.

  2. Estimated monthly branded searches for Resemble AI worldwide fell 62.7% over 12 measured months, from 34.2K to 12.8K in September 2026.

  3. Estimated monthly branded searches for Murf AI worldwide fell 52.4% over 12 measured months, from 148K to 70.5K in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Murf AI’s and Resemble AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Murf AI

9 branded search terms

  • murf
  • Murf AI
  • murf ai studio
  • murf ai voice
  • murf ai voiceover
  • murf studio
  • murf voice changer
  • murf.ai
  • murfai

Resemble AI

4 branded search terms

  • chatterbox resemble ai
  • resemble ai detector
  • resemble ai voice
  • resembleai

How the Brand Demand Index is measured

Other head-to-heads among voice cloning platforms

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