Cartesia vs Murf AI:Which is more popular?
In September 2026, Cartesia had more branded searches than Murf AI among text to speech APIs worldwide. Cartesia had about 201,000 branded searches, while Murf AI had 70,500. Cartesia made up 2.7% of all text to speech API searches we track, and Murf AI accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about text to speech APIs, Cartesia appeared in three of the five answers and Murf AI in none.
Who do people search for more?
Cartesia, about 3 searches for every 1 for Murf AI
Who does AI mention more?
Cartesia, mentioned in 3 of 5 answers, Murf AI in 0
Who does AI recommend more?
Cartesia, the only one of the two named
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Top text to speech APIs in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cartesia was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Murf AI did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ElevenLabs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Cartesia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Amazon Polly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Murf AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Play.ht0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Resemble AI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about text to speech APIs
5 answers
Asked ChatGPT
“Which text to speech API should I use?”
Asked ChatGPT
“What are the best text to speech APIs?”
Asked ChatGPT
“What's the best text to speech API for app voice features?”
Searched Google, AI Overview
“text to speech api”
Searched Google, AI Overview
“tts api”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Cartesia or Murf AI more popular in search?
This chart shows how often people search Google for Cartesia and Murf AI by name. Each line represents a brand's share of searches for all six text to speech APIs we track, month by month, from English-language searches worldwide.
Share of searches by month for Cartesia, Murf AI. The figures are in the table below the chart.
View monthly share of searches table
| Month | ElevenLabs | Cartesia | Murf AI | Play.ht | Resemble AI | Amazon Polly |
|---|---|---|---|---|---|---|
| Oct 2025 | 94.9% | 0.11% | 2.4% | 1.8% | 0.55% | 0.35% |
| Nov 2025 | 95.2% | 0.16% | 2.3% | 1.5% | 0.55% | 0.36% |
| Dec 2025 | 95.7% | 0.08% | 1.7% | 1.7% | 0.48% | 0.31% |
| Jan 2026 | 95.7% | 0.14% | 1.7% | 1.9% | 0.39% | 0.21% |
| Feb 2026 | 95.6% | 0.16% | 1.6% | 2% | 0.38% | 0.24% |
| Mar 2026 | 96.1% | 0.14% | 1.4% | 1.9% | 0.26% | 0.2% |
| Apr 2026 | 95.8% | 0.13% | 1.6% | 1.9% | 0.31% | 0.2% |
| May 2026 | 96.6% | 0.2% | 1.4% | 1.4% | 0.21% | 0.16% |
| Jun 2026 | 97.7% | 0.25% | 0.97% | 0.77% | 0.18% | 0.11% |
| Jul 2026 | 97.6% | 0.38% | 0.97% | 0.77% | 0.15% | 0.14% |
| Aug 2026 | 97.3% | 0.86% | 1% | 0.58% | 0.15% | 0.12% |
| Sep 2026 | 95.5% | 2.7% | 0.96% | 0.45% | 0.17% | 0.16% |
How has the Cartesia and Murf AI comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Cartesia took it in September 2026.
- Across the 12 months ending September 2026, Cartesia’s share of searches among text to speech APIs worldwide moved from 0.11% to 2.7%, and its estimated monthly branded searches moved from 6.6K to 201K.
- Across the 12 months ending September 2026, Murf AI’s share of searches among text to speech APIs worldwide moved from 2.4% to 0.96%, and its estimated monthly branded searches moved from 148K to 70.5K.
How did search popularity change for text to speech APIs worldwide in September 2026?
2 changes
In September 2026, Cartesia overtook Murf AI to rank 2nd among text to speech APIs worldwide, with 2.7% of the searches.
Estimated monthly branded searches for Murf AI worldwide fell 52.4% over 12 measured months, from 148K to 70.5K in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Cartesia’s and Murf AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among text to speech APIs
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