How popular isAmazon Polly in search?
In August 2026, there were an estimated 9.9K branded searches for Amazon Polly worldwide which is down 55.4% over the last 11 months. Amazon Polly holds 0.11% estimated Share of Search among text to speech APIs worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
ElevenLabs99%- Play.ht0.5%
Murf0.25%
Resemble AI0.15%
Amazon Polly0.11%
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Which text to speech APIs compete with Amazon Polly?
Share of Search by month for ElevenLabs, Amazon Polly. The figures are in the table below the chart.
View monthly share of search table
| Month | ElevenLabs | Play.ht | Murf | Resemble AI | Amazon Polly |
|---|---|---|---|---|---|
| Oct 2025 | 96.6% | 1.9% | 0.53% | 0.57% | 0.35% |
| Nov 2025 | 97% | 1.6% | 0.44% | 0.57% | 0.36% |
| Dec 2025 | 97.4% | 1.4% | 0.38% | 0.49% | 0.31% |
| Jan 2026 | 97.3% | 1.7% | 0.38% | 0.4% | 0.21% |
| Feb 2026 | 97.1% | 2% | 0.36% | 0.38% | 0.24% |
| Mar 2026 | 97.9% | 1.4% | 0.3% | 0.27% | 0.2% |
| Apr 2026 | 97.8% | 1.3% | 0.36% | 0.32% | 0.2% |
| May 2026 | 98.2% | 1.1% | 0.36% | 0.21% | 0.16% |
| Jun 2026 | 98.9% | 0.6% | 0.25% | 0.18% | 0.11% |
| Jul 2026 | 98.9% | 0.59% | 0.24% | 0.14% | 0.13% |
| Aug 2026 | 99% | 0.5% | 0.25% | 0.15% | 0.11% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 99% | 8.7M | -4.6% | +0.1 points | |
| 2, held 2nd | 0.5% | 44.4K | -18.1% | -0.1 points | |
| 3, held 3rd | 0.25% | 22.2K | 0% | 0 points | |
| 4, held 4th | 0.15% | 13.2K | -0.08% | 0 points | |
| 5, held 5th | 0.11% | 9.9K | -18.2% | 0 points |
99%
Held 1st. 8.7M estimated branded searches, -4.6% vs prior month. Share +0.1 points.
2.Play.ht
0.5%
Held 2nd. 44.4K estimated branded searches, -18.1% vs prior month. Share -0.1 points.
3.
Murf0.25%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
0.15%
Held 4th. 13.2K estimated branded searches, -0.08% vs prior month. Share 0 points.
0.11%
Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare search popularity between Amazon Polly and its closest rivals
How has branded search demand for Amazon Polly changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Amazon Polly worldwide fell from 22.2K to 9.9K.
- Across the 11 months ending August 2026, Amazon Polly’s estimated Share of Search among text to speech APIs worldwide held steady, from 0.35% to 0.11%.
How did search popularity change for text to speech APIs worldwide in August 2026?
5 changes

ElevenLabs’ estimated Share of Search among text to speech APIs worldwide has gained ground for 3 months in a row, from 98.2% to 99% in August 2026.
Play.ht’s estimated Share of Search among text to speech APIs worldwide has lost ground for 3 months in a row, from 1.1% to 0.5% in August 2026.

Estimated monthly branded searches for Resemble AI worldwide fell 63.3% over 11 measured months, from 36K to 13.2K in August 2026.

Estimated monthly branded searches for Amazon Polly worldwide fell 55.4% over 11 measured months, from 22.2K to 9.9K in August 2026.

Estimated monthly branded searches for Murf worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
How is Amazon Polly measured?
Brandwave collects information about searches that people make online using Amazon Polly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- amazon polly
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