Brandwave

How popular isElevenLabs?

In September 2026, people searched for ElevenLabs by name about 7.1 million times worldwide, an 18.9% increase from the previous year. These searches made up 0.95% of all global audiobook production platform searches, placing ElevenLabs fifth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about audiobook production platforms, ElevenLabs appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

ElevenLabs is the fifth most searched of 7 competitors and the third most recommended in AI answers.

  1. ACXShare of searches 80.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. INaudioShare of searches 9.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. Findaway VoicesShare of searches 4.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. Authors RepublicShare of searches 3.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. ElevenLabsShare of searches 0.95%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top audiobook production platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ElevenLabs was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ElevenLabs is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ACX1st
  2. INaudio2nd
  3. ElevenLabs3rd
  4. Findaway Voices4th
  5. Spoken Realms5th
  6. Authors Republic6th
  7. Voicebunny–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ACX5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • INaudio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Findaway Voices4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ElevenLabs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Authors Republic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spoken Realms1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Voicebunny0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about audiobook production platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which audiobook production platforms compete with ElevenLabs?

ElevenLabs against audiobook production platforms worldwide, by month

Share of searches by month for ACX, INaudio, Findaway Voices, Authors Republic, ElevenLabs. The figures are in the table below the chart.

View monthly share of searches table
MonthACXINaudioFindaway VoicesAuthors RepublicElevenLabsVoicebunnySpoken Realms
Oct 202576.9%9%8.8%3.1%0.5%1.3%0.44%
Nov 202576.9%9.1%8.9%3.1%0.41%1.1%0.44%
Dec 202577.6%9.2%8.8%2.5%0.41%1.1%0.38%
Jan 202678.5%7.9%9.1%2.6%0.41%1.1%0.37%
Feb 202683.1%6.6%6.3%2.2%0.66%0.81%0.3%
Mar 202681.9%8%6.2%2.2%0.65%0.8%0.35%
Apr 202681%8%6.2%2.6%0.79%0.96%0.38%
May 202682.1%6.8%6.2%2.7%0.98%0.8%0.45%
Jun 202679.6%7.9%7.3%3.1%0.77%0.77%0.46%
Jul 202680.5%8.1%6.2%3.2%0.78%0.78%0.47%
Aug 202680.7%8%6.2%3.2%0.78%0.78%0.44%
Sep 202680.3%9.6%4.1%3.9%0.95%0.78%0.4%
  1. 1.ACX

    80.3%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.INaudio

    9.6%

    Held 2nd. 8.8K estimated branded searches, +20.5% vs prior month. Share +1.6 points.

  3. Held 3rd. 3.8K estimated branded searches, -33.4% vs prior month. Share -2.1 points.

  4. Held 4th. 3.6K estimated branded searches, +24.3% vs prior month. Share +0.8 points.

  5. 5.ElevenLabs

    0.95%

    Held 5th. 880 estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  6. 6.Voicebunny

    0.78%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  7. Held 7th. 370 estimated branded searches, -7.5% vs prior month. Share 0 points.

Compare popularity between ElevenLabs and its closest rivals

Every comparison with ElevenLabs

29 comparisons

How has branded search demand for ElevenLabs changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ElevenLabs worldwide rose from 6M to 7.1M.
  • Across the 12 months ending September 2026, ElevenLabs rose from 6th to 5th among audiobook production platforms worldwide.

How did search popularity change for audiobook production platforms worldwide in September 2026?

6 changes
  1. In September 2026, INaudio gained share of searches among audiobook production platforms worldwide, from 8% to 9.6%.

  2. In September 2026, Authors Republic gained share of searches among audiobook production platforms worldwide, from 3.2% to 3.9%.

  3. In September 2026, Findaway Voices lost share of searches among audiobook production platforms worldwide, from 6.2% to 4.1%.

  4. Estimated monthly branded searches for ElevenLabs worldwide rose 125.6% over 12 measured months, from 390 to 880 in September 2026.

  5. Estimated monthly branded searches for ACX worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

  6. Estimated monthly branded searches for Voicebunny worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.

How are ElevenLabs’ branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using ElevenLabs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 11 labs
  • 11labs
  • eleven labs
  • eleven labs ai
  • eleven labs app
  • eleven labs io
  • elevenlabs
  • elevenlabs agents
  • elevenlabs ai
  • elevenlabs ai voice
  • elevenlabs app
  • elevenlabs audiobook
  • elevenlabs dubbing
  • elevenlabs io
  • elevenlabs music
  • elevenlabs reader
  • elevenlabs sound effects
  • elevenlabs voice
  • elevenlabs voice changer
  • elevenlabs voice cloning
  • elevenlabs voice generator
  • elevenlabs voice isolator
  • elevenlabs voices
  • elevenlabs.io

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How the Brand Demand Index is measured

Where does ElevenLabs compete?

ElevenLabs is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
AI music generators1st of 662.7%Show ranking
AI dubbing tools1st of 674.8%Show ranking
Text to speech tools1st of 988.8%Show ranking
AI voice generators1st of 690.1%Show ranking
AI voice changers1st of 490.4%Show ranking
Text to speech APIs1st of 695.5%Show ranking
Voice cloning platforms1st of 595.7%Show ranking
Audiobook production platforms5th of 70.95%Shown above
Creator with pink hair and a pink jacket

Is ElevenLabs your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.