ElevenLabs vs NaturalReader:Which is more popular by branded search?
In August 2026, ElevenLabs had more branded searches than NaturalReader among text to speech tools worldwide. ElevenLabs was estimated to have 8.7M branded searches compared to NaturalReader’s 49.5K, and held a 95.3% Share of Search versus NaturalReader’s 0.54%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ElevenLabs or NaturalReader?
Compare the tools that turn text into natural speech. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ElevenLabs, NaturalReader. The figures are in the table below the chart.
View monthly share of search table
| Month | ElevenLabs | Speechify | NaturalReader | Play.ht | Murf |
|---|---|---|---|---|---|
| Oct 2025 | 89.6% | 7.2% | 0.89% | 1.8% | 0.49% |
| Nov 2025 | 90.5% | 6.7% | 0.91% | 1.5% | 0.41% |
| Dec 2025 | 91.3% | 6.4% | 0.65% | 1.3% | 0.36% |
| Jan 2026 | 90.7% | 6.7% | 0.64% | 1.6% | 0.35% |
| Feb 2026 | 90.6% | 6.5% | 0.75% | 1.8% | 0.34% |
| Mar 2026 | 91.3% | 6.3% | 0.77% | 1.3% | 0.28% |
| Apr 2026 | 91.2% | 6.1% | 1.1% | 1.2% | 0.34% |
| May 2026 | 91.5% | 6.4% | 0.75% | 1% | 0.33% |
| Jun 2026 | 94.3% | 4.2% | 0.64% | 0.57% | 0.23% |
| Jul 2026 | 95.2% | 3.4% | 0.52% | 0.57% | 0.23% |
| Aug 2026 | 95.3% | 3.4% | 0.54% | 0.49% | 0.24% |
| Sep 2026 | — | — | — | — | — |
How has the ElevenLabs and NaturalReader comparison changed over the last 12 months?
3 findings
- ElevenLabs was ahead of NaturalReader in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ElevenLabs’ estimated Share of Search among text to speech tools worldwide moved from 89.6% to 95.3%, and its estimated monthly branded searches moved from 6.1M to 8.7M.
- Across the 11 months ending August 2026, NaturalReader’s estimated Share of Search among text to speech tools worldwide moved from 0.89% to 0.54%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
How did search popularity change for text to speech tools worldwide in August 2026?
2 changes
ElevenLabs’ estimated Share of Search among text to speech tools worldwide has gained ground for 3 months in a row, from 91.5% to 95.3% in August 2026.
In August 2026, NaturalReader rose from 4th to 3rd among text to speech tools worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using ElevenLabs’ and NaturalReader’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ElevenLabs
32 branded search terms
- 11 labs
- 11labs
- eleven labs
- eleven labs ai
- eleven labs app
- eleven labs com
- eleven labs io
- eleven labs pricing
- eleven labs text to speech
- eleven labs voice isolator
- elevenlabs
- elevenlabs agents
- elevenlabs ai
- elevenlabs ai voice
- elevenlabs ai voice generator
- elevenlabs app
- elevenlabs dubbing
- elevenlabs free
- elevenlabs io
- elevenlabs music
- elevenlabs pricing
- elevenlabs reader
- elevenlabs sound effects
- elevenlabs speech to text
- elevenlabs text to speech
- elevenlabs voice
- elevenlabs voice changer
- elevenlabs voice cloning
- elevenlabs voice generator
- elevenlabs voice isolator
- elevenlabs voices
- elevenlabs.io
NaturalReader
1 branded search term
- naturalreader
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