Brandwave

ElevenLabs vs Papercup:Which is more popular?

In September 2026, ElevenLabs had more branded searches than Papercup among AI dubbing tools worldwide. ElevenLabs had about 7.1 million branded searches, while Papercup had 90,500. ElevenLabs made up 74.8% of all AI dubbing tool searches we track, and Papercup accounted for 0.96%. When we asked ChatGPT and Google AI Overviews about AI dubbing tools, ElevenLabs appeared in all five answers and Papercup in none.

Among AI dubbing tools worldwide in September 2026

Who do people search for more?

ElevenLabs, about 78 searches for every 1 for Papercup

ElevenLabs 7.1M searchesPapercup 90.5K searches

Who does AI mention more?

ElevenLabs, mentioned in every answer we collected

ElevenLabs in 5 of 5Papercup in 0 of 5

Who does AI recommend more?

ElevenLabs, the only one of the two named

ElevenLabs first in 5Papercup never named

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Top AI dubbing tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ElevenLabs appeared in all five answers. Papercup did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ElevenLabs1st
  2. HeyGen2nd
  3. Rask AI3rd
  4. Synthesia4th
  5. Dubverse5th
  6. Papercup–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ElevenLabs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HeyGen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Synthesia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rask AI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dubverse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Papercup0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI dubbing tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is ElevenLabs or Papercup more popular in search?

This chart shows how often people search Google for ElevenLabs and Papercup by name. Each line represents a brand's share of searches for all six AI dubbing tools we track, month by month, from English-language searches worldwide.

ElevenLabs and Papercup among AI dubbing tools worldwide, by month

Share of searches by month for ElevenLabs, Papercup. The figures are in the table below the chart.

View monthly share of searches table
MonthElevenLabsHeyGenSynthesiaPapercupRask AIDubverse
Oct 202568%25.2%5.2%1%0.47%0.08%
Nov 202567.2%26%5.2%1%0.47%0.08%
Dec 202571%22.8%4.7%0.94%0.43%0.07%
Jan 202672.4%22.4%3.9%0.78%0.43%0.06%
Feb 202669.9%25%3.7%0.89%0.41%0.07%
Mar 202673.6%21.9%3.2%0.78%0.43%0.07%
Apr 202669.9%25.1%3.7%0.89%0.41%0.08%
May 202670.8%24.8%3%0.9%0.41%0.07%
Jun 202677.6%18.4%2.8%0.82%0.37%0.05%
Jul 202677.6%18.4%2.8%0.82%0.37%0.06%
Aug 202677.8%18.6%2.3%0.84%0.31%0.06%
Sep 202674.8%21.1%2.7%0.96%0.36%0.06%

How has the ElevenLabs and Papercup comparison changed over the last 12 months?

3 findings
  • ElevenLabs was ahead of Papercup in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ElevenLabs’ share of searches among AI dubbing tools worldwide moved from 68% to 74.8%, and its estimated monthly branded searches moved from 5.9M to 7.1M.
  • Across the 12 months ending September 2026, Papercup’s share of searches among AI dubbing tools worldwide moved from 1% to 0.96%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for AI dubbing tools worldwide in September 2026?

1 change

  1. In September 2026, ElevenLabs lost share of searches among AI dubbing tools worldwide, from 77.8% to 74.8%.

How are branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using ElevenLabs’ and Papercup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ElevenLabs

22 branded search terms

  • 11 labs
  • 11labs
  • eleven labs
  • eleven labs ai
  • eleven labs app
  • eleven labs io
  • elevenlabs
  • elevenlabs agents
  • elevenlabs ai
  • elevenlabs ai voice
  • elevenlabs app
  • elevenlabs dubbing
  • elevenlabs io
  • elevenlabs reader
  • elevenlabs sound effects
  • elevenlabs voice
  • elevenlabs voice changer
  • elevenlabs voice cloning
  • elevenlabs voice generator
  • elevenlabs voice isolator
  • elevenlabs voices
  • elevenlabs.io

Papercup

1 branded search term

  • papercup

How the Brand Demand Index is measured

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