How popular isHeyGen in search?
In August 2026, there were an estimated 1.7M branded searches for HeyGen worldwide which is down 10.9% over the last 11 months. HeyGen holds 92.8% estimated Share of Search among AI dubbing tools worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which AI dubbing tools compete with HeyGen?
Share of Search by month for HeyGen, Papercup. The figures are in the table below the chart.
View monthly share of search table
| Month | HeyGen | Papercup | Rask AI | Dubverse |
|---|---|---|---|---|
| Oct 2025 | 93.2% | 4.5% | 2% | 0.33% |
| Nov 2025 | 93.5% | 4.3% | 1.9% | 0.31% |
| Dec 2025 | 93.3% | 4.4% | 2% | 0.32% |
| Jan 2026 | 93.8% | 3.8% | 2.1% | 0.28% |
| Feb 2026 | 94% | 3.9% | 1.8% | 0.29% |
| Mar 2026 | 93.6% | 3.9% | 2.2% | 0.35% |
| Apr 2026 | 93.9% | 3.9% | 1.8% | 0.35% |
| May 2026 | 93.8% | 4% | 1.8% | 0.3% |
| Jun 2026 | 92.7% | 4.8% | 2.2% | 0.29% |
| Jul 2026 | 92.9% | 4.7% | 2.1% | 0.34% |
| Aug 2026 | 92.8% | 5% | 1.8% | 0.36% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92.8% | 1.7M | -6.2% | -0.1 points | |
| 2, held 2nd | 5% | 90.5K | 0% | +0.3 points | |
| 3, held 3rd | 1.8% | 33.1K | -18.3% | -0.3 points | |
| 4, held 4th | 0.36% | 6.6K | 0% | 0 points |
1.
HeyGen
92.8%
Held 1st. 1.7M estimated branded searches, -6.2% vs prior month. Share -0.1 points.
2.
Papercup
5%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.
Rask AI1.8%
Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.3 points.
4.
Dubverse0.36%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between HeyGen and its closest rivals
How has branded search demand for HeyGen changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for HeyGen worldwide fell from 1.9M to 1.7M.
- Across the 11 months ending August 2026, HeyGen’s estimated Share of Search among AI dubbing tools worldwide peaked at 94% in February 2026 and was lowest at 92.7% in June 2026.
How did search popularity change for AI dubbing tools worldwide in August 2026?
2 changes
Estimated monthly branded searches for Rask AI worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
Estimated monthly branded searches for HeyGen worldwide fell 10.9% over 11 measured months, from 1.9M to 1.7M in August 2026.
Where does HeyGen compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Faceless video tools | 1st of 5 | 55.1% | Show ranking |
| AI video generators | 1st of 5 | 61.2% | Show ranking |
| AI avatar video platforms | 1st of 5 | 86.2% | Show ranking |
| AI dubbing tools | 1st of 4 | 92.8% | Shown above |
How is HeyGen measured?
Brandwave collects information about searches that people make online using HeyGen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- heygen
- heygen ai
- heygen ai video generator
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