Brandwave

AI video generators:Which brands are most popular in search?

In August 2026, HeyGen was the most searched among AI video generators worldwide, with an estimated 1.7M branded searches and 61.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HeyGen61.2%
  2. Luma16.4%
  3. Synthesia9.4%
  4. Pika9%
  5. Runway4%

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Share of SearchLeaderboard

Compare the tools people use to generate video from text. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among AI video generators worldwide, by month

Share of Search by month for HeyGen, Luma, Synthesia, Pika, Runway. The figures are in the table below the chart.

View monthly share of search table
MonthHeyGenLumaSynthesiaPikaRunway
Oct 202563.9%1.4%19.2%3.1%12.5%
Nov 202565.4%3%16.4%3%12.2%
Dec 202563.1%6.7%15.8%4.5%10%
Jan 202663.2%8.5%13.2%4.7%10.4%
Feb 202665.9%9.2%11.5%4.1%9.2%
Mar 202654.4%11.4%9.6%7.6%17%
Apr 202653.8%11.2%9.4%5%20.6%
May 202658.7%15.4%8.8%4.6%12.6%
Jun 202659.1%15.3%12%6.8%6.8%
Jul 202657.1%17.5%10.6%9.6%5.3%
Aug 202661.2%16.4%9.4%9%4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.HeyGen

    61.2%

    Held 1st. 1.7M estimated branded searches, -6.2% vs prior month. Share +4.2 points.

  2. 2.Luma

    16.4%

    Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  3. 3.Synthesia

    9.4%

    Held 3rd. 258K estimated branded searches, -22.5% vs prior month. Share -1.2 points.

  4. 4.Pika

    9%

    Held 4th. 246K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  5. 5.Runway

    4%

    Held 5th. 110K estimated branded searches, -33.3% vs prior month. Share -1.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among AI video generators worldwide?

In August 2026, HeyGen was the most searched among AI video generators worldwide, with an estimated 1.7M branded searches and 61.2% estimated Share of Search within this set. Luma is in 2nd place, 44.8 percentage points behind at 16.4% Share of Search.

Global AI video generators, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
HeyGen63.9% → 61.2%65.9%Feb 202653.8%Apr 20261st
Luma1.4% → 16.4%17.5%Jul 20261.4%Oct 20255th → 2nd
Synthesia19.2% → 9.4%19.2%Oct 20258.8%May 20262nd → 3rd
Pika3.1% → 9%9.6%Jul 20263%Nov 20254th
Runway12.5% → 4%20.6%Apr 20264%Aug 20263rd → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, HeyGen’s estimated Share of Search among AI video generators worldwide decreased from 63.9% to 61.2%.
  • Across the 11 months ending August 2026, Luma’s estimated Share of Search among AI video generators worldwide increased from 1.4% to 16.4%.
  • Across the 11 months ending August 2026, Synthesia’s estimated Share of Search among AI video generators worldwide decreased from 19.2% to 9.4%.
  • Across the 11 months ending August 2026, Pika’s estimated Share of Search among AI video generators worldwide increased from 3.1% to 9%.
  • Across the 11 months ending August 2026, Runway’s estimated Share of Search among AI video generators worldwide decreased from 12.5% to 4%.
  • Across the 11 months ending August 2026, HeyGen’s estimated Share of Search among AI video generators worldwide peaked at 65.9% in February 2026 and was lowest at 53.8% in April 2026.
  • Across the 11 months ending August 2026, Luma’s estimated Share of Search among AI video generators worldwide peaked at 17.5% in July 2026 and was lowest at 1.4% in October 2025.
  • Across the 11 months ending August 2026, Synthesia’s estimated Share of Search among AI video generators worldwide peaked at 19.2% in October 2025 and was lowest at 8.8% in May 2026.
  • Across the 11 months ending August 2026, Pika’s estimated Share of Search among AI video generators worldwide peaked at 9.6% in July 2026 and was lowest at 3% in November 2025.
  • Across the 11 months ending August 2026, Runway’s estimated Share of Search among AI video generators worldwide peaked at 20.6% in April 2026 and was lowest at 4% in August 2026.
  • Across the 11 months ending August 2026, Luma rose from 5th to 2nd among AI video generators worldwide.
  • Across the 11 months ending August 2026, Synthesia fell from 2nd to 3rd among AI video generators worldwide.
  • Across the 11 months ending August 2026, Runway fell from 3rd to 5th among AI video generators worldwide.

How did search popularity change for AI video generators worldwide in August 2026?

  1. In August 2026, HeyGen gained estimated Share of Search among AI video generators worldwide, from 57.1% to 61.2%.

  2. In August 2026, Runway lost estimated Share of Search among AI video generators worldwide, from 5.3% to 4%.

  3. In August 2026, Synthesia lost estimated Share of Search among AI video generators worldwide, from 10.6% to 9.4%.

  4. In August 2026, Luma lost estimated Share of Search among AI video generators worldwide, from 17.5% to 16.4%.

  5. In August 2026, Pika lost estimated Share of Search among AI video generators worldwide, from 9.6% to 9%.

How the Brand Demand Index is measured

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