How popular isLuma AI?
In September 2026, people searched for Luma AI by name about 751,000 times worldwide, an 119.9% increase from the previous year. These searches made up 9.6% of all global AI video generator searches, placing Luma AI fifth out of eight generators. When we asked both ChatGPT and Google AI Overviews about AI video generators, Luma AI appeared in one of the five answers and was the seventh most recommended of the eight.
Luma AI is the fifth most searched of 8 competitors and the seventh most recommended in AI answers.
Kling AIShare of searches 28.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
HeyGenShare of searches 25.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
Adobe FireflyShare of searches 12.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Google VeoShare of searches 11.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Luma AIShare of searches 9.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
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Top AI video generators in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Luma AI was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Luma AI is the seventh most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Google Veo1st
Runway2nd- Kling AI3rd
- Adobe Firefly4th
Pika5th- HeyGen6th
- Luma AI7th
Synthesia–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kling AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Veo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Runway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HeyGen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adobe Firefly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pika2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Luma AI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Synthesia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI video generators
5 answers
Asked ChatGPT
“Which AI video generator should I use?”
Asked ChatGPT
“What are the best AI video generators?”
Asked ChatGPT
“What's the best AI video generator for text to video?”
Searched Google, AI Overview
“ai video generators”
Searched Google, AI Overview
“ai video maker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which AI video generators compete with Luma AI?
Share of searches by month for Kling AI, HeyGen, Adobe Firefly, Google Veo, Luma AI, Runway, Synthesia, Pika. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kling AI | HeyGen | Adobe Firefly | Google Veo | Luma AI | Runway | Synthesia | Pika |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.1% | 26.6% | 12.1% | 21.1% | 4.1% | 7.4% | 5.5% | 1.1% |
| Nov 2025 | 19.5% | 29.6% | 13% | 18.5% | 4.4% | 8% | 5.9% | 1.2% |
| Dec 2025 | 40.9% | 22% | 8.2% | 11.8% | 5.7% | 5.5% | 4.6% | 1.4% |
| Jan 2026 | 42.8% | 22.3% | 7% | 10.4% | 6.4% | 5.7% | 3.9% | 1.4% |
| Feb 2026 | 35.2% | 26.7% | 8.6% | 10.8% | 7% | 6.3% | 3.9% | 1.4% |
| Mar 2026 | 27.7% | 25.7% | 10.1% | 10.8% | 9.1% | 9.8% | 3.8% | 3% |
| Apr 2026 | 23.8% | 27% | 10.6% | 9.8% | 10.6% | 12% | 4% | 2.1% |
| May 2026 | 30.8% | 22.9% | 11.2% | 9% | 14.3% | 7.5% | 2.8% | 1.5% |
| Jun 2026 | 32% | 23.7% | 11.7% | 11.6% | 10.5% | 4.7% | 3.6% | 2.3% |
| Jul 2026 | 33.6% | 20.3% | 10% | 14.9% | 11% | 4.1% | 3.1% | 3% |
| Aug 2026 | 32.3% | 23.5% | 11.8% | 12.7% | 9.6% | 4.2% | 2.9% | 2.9% |
| Sep 2026 | 28.7% | 25.6% | 12.8% | 11.3% | 9.6% | 5.6% | 3.2% | 3.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.7% | 2.2M | -18.2% | -3.6 points | |
| 2, held 2nd | 25.6% | 2M | 0% | +2.1 points | |
| 3, moved from 4th to 3rd | 12.8% | 1M | 0% | +1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.3% | 879K | -18.2% | -1.4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 9.6% | 751K | -8.2% | 0 points | |
| 6, held 6th | 5.6% | 436K | +22.5% | +1.4 points | |
| 7, held 7th | 3.2% | 250K | +0.32% | +0.3 points | |
| 8, held 8th | 3.2% | 246K | 0% | +0.3 points |
1.
Kling AI28.7%
Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share -3.6 points.
2.
HeyGen25.6%
Held 2nd. 2M estimated branded searches, 0% vs prior month. Share +2.1 points.
12.8%
Moved from 4th to 3rd. 1M estimated branded searches, 0% vs prior month. Share +1 points.
11.3%
Moved from 3rd to 4th. 879K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
5.
Luma AI9.6%
Held 5th. 751K estimated branded searches, -8.2% vs prior month. Share 0 points.
6.
Runway5.6%
Held 6th. 436K estimated branded searches, +22.5% vs prior month. Share +1.4 points.
3.2%
Held 7th. 250K estimated branded searches, +0.32% vs prior month. Share +0.3 points.
8.
Pika3.2%
Held 8th. 246K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare popularity between Luma AI and its closest rivals
Every comparison with Luma AI
13 comparisons
How has branded search demand for Luma AI changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Luma AI worldwide rose from 342K to 751K.
- Across the 12 months ending September 2026, Luma AI’s share of searches among AI video generators worldwide increased from 4.1% to 9.6%.
- Across the 12 months ending September 2026, Luma AI’s share of searches among AI video generators worldwide peaked at 14.3% in May 2026 and was lowest at 4.1% in October 2025.
- Across the 12 months ending September 2026, Luma AI rose from 7th to 5th among AI video generators worldwide.
How did search popularity change for AI video generators worldwide in September 2026?
6 changes
In September 2026, Adobe Firefly overtook Google Veo to rank 3rd among AI video generators worldwide, with 12.8% of the searches.
In September 2026, HeyGen gained share of searches among AI video generators worldwide, from 23.5% to 25.6%.
In September 2026, Runway gained share of searches among AI video generators worldwide, from 4.2% to 5.6%.
In September 2026, Kling AI lost share of searches among AI video generators worldwide, from 32.3% to 28.7%.
In September 2026, Google Veo lost share of searches among AI video generators worldwide, from 12.7% to 11.3%.
Estimated monthly branded searches for Pika worldwide rose 171.8% over 12 measured months, from 90.5K to 246K in September 2026.
How are Luma AI’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Luma AI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- luma dream machine
- lumaai
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Where does Luma AI compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| AI video generators | 5th of 8 | 9.6% | Shown above |
| AI 3D model generators | 1st of 7 | 47.1% | Show ranking |
Is Luma AI your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.