How popular isKling AI in search?
In September 2026, people searched for Kling AI by name about 2.2 million times worldwide, a 22.4% increase from the previous year. These searches made up 28.7% of all global AI video generator searches, placing Kling AI first out of eight generators. These are worldwide searches for English-language branded terms.
Kling AI28.7%
HeyGen25.6%
Adobe Firefly12.8%
Google Veo11.3%
Luma AI9.6%
Runway5.6%
Synthesia3.2%
Pika3.2%
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Which AI video generators compete with Kling AI?
Share of searches by month for Kling AI, HeyGen, Adobe Firefly, Google Veo, Luma AI, Runway, Synthesia, Pika. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kling AI | HeyGen | Adobe Firefly | Google Veo | Luma AI | Runway | Synthesia | Pika |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.1% | 26.6% | 12.1% | 21.1% | 4.1% | 7.4% | 5.5% | 1.1% |
| Nov 2025 | 19.5% | 29.6% | 13% | 18.5% | 4.4% | 8% | 5.9% | 1.2% |
| Dec 2025 | 40.9% | 22% | 8.2% | 11.8% | 5.7% | 5.5% | 4.6% | 1.4% |
| Jan 2026 | 42.8% | 22.3% | 7% | 10.4% | 6.4% | 5.7% | 3.9% | 1.4% |
| Feb 2026 | 35.2% | 26.7% | 8.6% | 10.8% | 7% | 6.3% | 3.9% | 1.4% |
| Mar 2026 | 27.7% | 25.7% | 10.1% | 10.8% | 9.1% | 9.8% | 3.8% | 3% |
| Apr 2026 | 23.8% | 27% | 10.6% | 9.8% | 10.6% | 12% | 4% | 2.1% |
| May 2026 | 30.8% | 22.9% | 11.2% | 9% | 14.3% | 7.5% | 2.8% | 1.5% |
| Jun 2026 | 32% | 23.7% | 11.7% | 11.6% | 10.5% | 4.7% | 3.6% | 2.3% |
| Jul 2026 | 33.6% | 20.3% | 10% | 14.9% | 11% | 4.1% | 3.1% | 3% |
| Aug 2026 | 32.3% | 23.5% | 11.8% | 12.7% | 9.6% | 4.2% | 2.9% | 2.9% |
| Sep 2026 | 28.7% | 25.6% | 12.8% | 11.3% | 9.6% | 5.6% | 3.2% | 3.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.7% | 2.2M | -18.2% | -3.6 points | |
| 2, held 2nd | 25.6% | 2M | 0% | +2.1 points | |
| 3, moved from 4th to 3rd | 12.8% | 1M | 0% | +1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.3% | 879K | -18.2% | -1.4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 9.6% | 751K | -8.2% | 0 points | |
| 6, held 6th | 5.6% | 436K | +22.5% | +1.4 points | |
| 7, held 7th | 3.2% | 250K | +0.32% | +0.3 points | |
| 8, held 8th | 3.2% | 246K | 0% | +0.3 points |
1.
Kling AI28.7%
Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share -3.6 points.
2.
HeyGen25.6%
Held 2nd. 2M estimated branded searches, 0% vs prior month. Share +2.1 points.
12.8%
Moved from 4th to 3rd. 1M estimated branded searches, 0% vs prior month. Share +1 points.
11.3%
Moved from 3rd to 4th. 879K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
5.
Luma AI9.6%
Held 5th. 751K estimated branded searches, -8.2% vs prior month. Share 0 points.
6.
Runway5.6%
Held 6th. 436K estimated branded searches, +22.5% vs prior month. Share +1.4 points.
3.2%
Held 7th. 250K estimated branded searches, +0.32% vs prior month. Share +0.3 points.
8.
Pika3.2%
Held 8th. 246K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare search popularity between Kling AI and its closest rivals
Every comparison with Kling AI
13 comparisons
How has branded search demand for Kling AI changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kling AI worldwide rose from 1.8M to 2.2M.
- Across the 12 months ending September 2026, Kling AI’s share of searches among AI video generators worldwide increased from 22.1% to 28.7%.
- Across the 12 months ending September 2026, Kling AI’s share of searches among AI video generators worldwide peaked at 42.8% in January 2026 and was lowest at 19.5% in November 2025.
- Across the 12 months ending September 2026, Kling AI rose from 2nd to 1st among AI video generators worldwide.
How did search popularity change for AI video generators worldwide in September 2026?
6 changes
In September 2026, Adobe Firefly overtook Google Veo to rank 3rd among AI video generators worldwide, with 12.8% of the searches.
In September 2026, HeyGen gained share of searches among AI video generators worldwide, from 23.5% to 25.6%.
In September 2026, Runway gained share of searches among AI video generators worldwide, from 4.2% to 5.6%.
In September 2026, Kling AI lost share of searches among AI video generators worldwide, from 32.3% to 28.7%.
In September 2026, Google Veo lost share of searches among AI video generators worldwide, from 12.7% to 11.3%.
Estimated monthly branded searches for Pika worldwide rose 171.8% over 12 measured months, from 90.5K to 246K in September 2026.
How are Kling AI’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Kling AI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kling ai
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Where does Kling AI compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Short video generators | 2nd of 9 | 8.8% | Show ranking |
| AI video generators | 1st of 8 | 28.7% | Shown above |
Is Kling AI your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.