Brandwave

Adobe Firefly vs Kling AI:Which is more popular?

In September 2026, Kling AI had more branded searches than Adobe Firefly among AI video generators worldwide. Kling AI had about 2.2 million branded searches, while Adobe Firefly had 1 million. Kling AI made up 28.7% of all AI video generator searches we track, and Adobe Firefly accounted for 12.8%. When we asked ChatGPT and Google AI Overviews about AI video generators, Kling AI appeared in all five answers and Adobe Firefly in two. Kling AI was mentioned before Adobe Firefly in every answer.

Among AI video generators worldwide in September 2026

Who do people search for more?

Kling AI, about 2 searches for every 1 for Adobe Firefly

Kling AI 2.2M searchesAdobe Firefly 1M searches

Who does AI mention more?

Kling AI, mentioned in every answer we collected

Kling AI in 5 of 5Adobe Firefly in 2 of 5

Who does AI recommend more?

Kling AI, named ahead of Adobe Firefly in every answer

Kling AI first in 5Adobe Firefly never first

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Top AI video generators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kling AI appeared in all five answers. Adobe Firefly was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kling AI was listed before Adobe Firefly in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Veo1st
  2. Runway2nd
  3. Kling AI3rd
  4. Adobe Firefly4th
  5. Pika5th
  6. HeyGen6th
  7. Luma AI7th
  8. Synthesia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kling AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Veo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Runway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HeyGen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adobe Firefly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pika2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Luma AI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Synthesia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI video generators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Adobe Firefly or Kling AI more popular in search?

This chart shows how often people search Google for Adobe Firefly and Kling AI by name. Each line represents a brand's share of searches for all eight AI video generators we track, month by month, from English-language searches worldwide.

Adobe Firefly and Kling AI among AI video generators worldwide, by month

Share of searches by month for Kling AI, Adobe Firefly. The figures are in the table below the chart.

View monthly share of searches table
MonthKling AIHeyGenAdobe FireflyGoogle VeoLuma AIRunwaySynthesiaPika
Oct 202522.1%26.6%12.1%21.1%4.1%7.4%5.5%1.1%
Nov 202519.5%29.6%13%18.5%4.4%8%5.9%1.2%
Dec 202540.9%22%8.2%11.8%5.7%5.5%4.6%1.4%
Jan 202642.8%22.3%7%10.4%6.4%5.7%3.9%1.4%
Feb 202635.2%26.7%8.6%10.8%7%6.3%3.9%1.4%
Mar 202627.7%25.7%10.1%10.8%9.1%9.8%3.8%3%
Apr 202623.8%27%10.6%9.8%10.6%12%4%2.1%
May 202630.8%22.9%11.2%9%14.3%7.5%2.8%1.5%
Jun 202632%23.7%11.7%11.6%10.5%4.7%3.6%2.3%
Jul 202633.6%20.3%10%14.9%11%4.1%3.1%3%
Aug 202632.3%23.5%11.8%12.7%9.6%4.2%2.9%2.9%
Sep 202628.7%25.6%12.8%11.3%9.6%5.6%3.2%3.2%

How has the Adobe Firefly and Kling AI comparison changed over the last 12 months?

3 findings
  • Kling AI was ahead of Adobe Firefly in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI video generators worldwide moved from 12.1% to 12.8%, and its estimated monthly branded searches held steady at 1M.
  • Across the 12 months ending September 2026, Kling AI’s share of searches among AI video generators worldwide moved from 22.1% to 28.7%, and its estimated monthly branded searches moved from 1.8M to 2.2M.

How did search popularity change for AI video generators worldwide in September 2026?

2 changes
  1. In September 2026, Adobe Firefly overtook Google Veo to rank 3rd among AI video generators worldwide, with 12.8% of the searches.

  2. In September 2026, Kling AI lost share of searches among AI video generators worldwide, from 32.3% to 28.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Adobe Firefly’s and Kling AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Firefly

1 branded search term

  • adobe firefly

Kling AI

1 branded search term

  • kling ai

How the Brand Demand Index is measured

Other head-to-heads among AI video generators

Creator with pink hair and a pink jacket

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