Brandwave

How popular isGoogle Veo?

In September 2026, people searched for Google Veo by name about 879,000 times worldwide, a 49.6% decrease from the previous year. These searches made up 11.3% of all global AI video generator searches, placing Google Veo fourth out of eight generators. When we asked both ChatGPT and Google AI Overviews about AI video generators, Google Veo appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

Google Veo is the fourth most searched of 8 competitors and the most recommended in AI answers.

  1. Kling AIShare of searches 28.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. HeyGenShare of searches 25.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. Adobe FireflyShare of searches 12.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. Google VeoShare of searches 11.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Luma AIShare of searches 9.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top AI video generators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Veo appeared in all five answers. Google Veo is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Veo1st
  2. Runway2nd
  3. Kling AI3rd
  4. Adobe Firefly4th
  5. Pika5th
  6. HeyGen6th
  7. Luma AI7th
  8. Synthesia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kling AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Veo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Runway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HeyGen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adobe Firefly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pika2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Luma AI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Synthesia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI video generators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which AI video generators compete with Google Veo?

Google Veo against AI video generators worldwide, by month

Share of searches by month for Kling AI, HeyGen, Adobe Firefly, Google Veo, Luma AI, Runway, Synthesia, Pika. The figures are in the table below the chart.

View monthly share of searches table
MonthKling AIHeyGenAdobe FireflyGoogle VeoLuma AIRunwaySynthesiaPika
Oct 202522.1%26.6%12.1%21.1%4.1%7.4%5.5%1.1%
Nov 202519.5%29.6%13%18.5%4.4%8%5.9%1.2%
Dec 202540.9%22%8.2%11.8%5.7%5.5%4.6%1.4%
Jan 202642.8%22.3%7%10.4%6.4%5.7%3.9%1.4%
Feb 202635.2%26.7%8.6%10.8%7%6.3%3.9%1.4%
Mar 202627.7%25.7%10.1%10.8%9.1%9.8%3.8%3%
Apr 202623.8%27%10.6%9.8%10.6%12%4%2.1%
May 202630.8%22.9%11.2%9%14.3%7.5%2.8%1.5%
Jun 202632%23.7%11.7%11.6%10.5%4.7%3.6%2.3%
Jul 202633.6%20.3%10%14.9%11%4.1%3.1%3%
Aug 202632.3%23.5%11.8%12.7%9.6%4.2%2.9%2.9%
Sep 202628.7%25.6%12.8%11.3%9.6%5.6%3.2%3.2%

  1. 1.Kling AI

    28.7%

    Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share -3.6 points.

  2. 2.HeyGen

    25.6%

    Held 2nd. 2M estimated branded searches, 0% vs prior month. Share +2.1 points.

  3. 3.Adobe Firefly

    12.8%

    Moved from 4th to 3rd. 1M estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Google Veo

    11.3%

    Moved from 3rd to 4th. 879K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  5. 5.Luma AI

    9.6%

    Held 5th. 751K estimated branded searches, -8.2% vs prior month. Share 0 points.

  6. 6.Runway

    5.6%

    Held 6th. 436K estimated branded searches, +22.5% vs prior month. Share +1.4 points.

  7. 7.Synthesia

    3.2%

    Held 7th. 250K estimated branded searches, +0.32% vs prior month. Share +0.3 points.

  8. 8.Pika

    3.2%

    Held 8th. 246K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Google Veo and its closest rivals

Every comparison with Google Veo

13 comparisons

How has branded search demand for Google Veo changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Veo worldwide fell from 1.7M to 879K.
  • Across the 12 months ending September 2026, Google Veo’s share of searches among AI video generators worldwide decreased from 21.1% to 11.3%.
  • Across the 12 months ending September 2026, Google Veo’s share of searches among AI video generators worldwide peaked at 21.1% in October 2025 and was lowest at 9% in May 2026.
  • Across the 12 months ending September 2026, Google Veo fell from 3rd to 4th among AI video generators worldwide.

How did search popularity change for AI video generators worldwide in September 2026?

6 changes

  1. In September 2026, Adobe Firefly overtook Google Veo to rank 3rd among AI video generators worldwide, with 12.8% of the searches.

  2. In September 2026, HeyGen gained share of searches among AI video generators worldwide, from 23.5% to 25.6%.

  3. In September 2026, Runway gained share of searches among AI video generators worldwide, from 4.2% to 5.6%.

  4. In September 2026, Kling AI lost share of searches among AI video generators worldwide, from 32.3% to 28.7%.

  5. In September 2026, Google Veo lost share of searches among AI video generators worldwide, from 12.7% to 11.3%.

  6. Estimated monthly branded searches for Pika worldwide rose 171.8% over 12 measured months, from 90.5K to 246K in September 2026.

How are Google Veo’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Google Veo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google veo
  • veo 3
  • veo ai

How the Brand Demand Index is measured

Who owns Google Veo?

Google Veo is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keep, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Pixel, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

Do you work for Google Veo? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Google Veo compete?

Google Veo is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Short video generators3rd of 93.5%Show ranking
AI video generators4th of 811.3%Shown above
Creator with pink hair and a pink jacket

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