Adobe Firefly vs Google Veo:Which is searched more?
In September 2026, Adobe Firefly had more branded searches than Google Veo among AI video generators worldwide. Adobe Firefly had about 1 million branded searches, while Google Veo had 879,000. Adobe Firefly made up 12.8% of all AI video generator searches we track, and Google Veo accounted for 11.3%. These are worldwide searches for English-language branded terms.
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Is Adobe Firefly or Google Veo more popular in search?
Compare the tools people use to generate video from text. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Adobe Firefly, Google Veo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kling AI | HeyGen | Adobe Firefly | Google Veo | Luma AI | Runway | Synthesia | Pika |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.1% | 26.6% | 12.1% | 21.1% | 4.1% | 7.4% | 5.5% | 1.1% |
| Nov 2025 | 19.5% | 29.6% | 13% | 18.5% | 4.4% | 8% | 5.9% | 1.2% |
| Dec 2025 | 40.9% | 22% | 8.2% | 11.8% | 5.7% | 5.5% | 4.6% | 1.4% |
| Jan 2026 | 42.8% | 22.3% | 7% | 10.4% | 6.4% | 5.7% | 3.9% | 1.4% |
| Feb 2026 | 35.2% | 26.7% | 8.6% | 10.8% | 7% | 6.3% | 3.9% | 1.4% |
| Mar 2026 | 27.7% | 25.7% | 10.1% | 10.8% | 9.1% | 9.8% | 3.8% | 3% |
| Apr 2026 | 23.8% | 27% | 10.6% | 9.8% | 10.6% | 12% | 4% | 2.1% |
| May 2026 | 30.8% | 22.9% | 11.2% | 9% | 14.3% | 7.5% | 2.8% | 1.5% |
| Jun 2026 | 32% | 23.7% | 11.7% | 11.6% | 10.5% | 4.7% | 3.6% | 2.3% |
| Jul 2026 | 33.6% | 20.3% | 10% | 14.9% | 11% | 4.1% | 3.1% | 3% |
| Aug 2026 | 32.3% | 23.5% | 11.8% | 12.7% | 9.6% | 4.2% | 2.9% | 2.9% |
| Sep 2026 | 28.7% | 25.6% | 12.8% | 11.3% | 9.6% | 5.6% | 3.2% | 3.2% |
How has the Adobe Firefly and Google Veo comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Adobe Firefly took it in April 2026, Google Veo took it in July 2026, Adobe Firefly took it in September 2026.
- Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI video generators worldwide moved from 12.1% to 12.8%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Google Veo’s share of searches among AI video generators worldwide moved from 21.1% to 11.3%, and its estimated monthly branded searches moved from 1.7M to 879K.
How did search popularity change for AI video generators worldwide in September 2026?
2 changes
In September 2026, Adobe Firefly overtook Google Veo to rank 3rd among AI video generators worldwide, with 12.8% of the searches.
In September 2026, Google Veo lost share of searches among AI video generators worldwide, from 12.7% to 11.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Adobe Firefly’s and Google Veo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Firefly
1 branded search term
- adobe firefly
Google Veo
3 branded search terms
- google veo
- veo 3
- veo ai
Other head-to-heads among AI video generators
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