How popular isSynthesia in search?
In August 2026, there were an estimated 258K branded searches for Synthesia worldwide which is down 54.5% over the last 11 months. Synthesia holds 9.4% estimated Share of Search among AI video generators worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which AI video generators compete with Synthesia?
Share of Search by month for HeyGen, Luma, Synthesia, Pika, Runway. The figures are in the table below the chart.
View monthly share of search table
| Month | HeyGen | Luma | Synthesia | Pika | Runway |
|---|---|---|---|---|---|
| Oct 2025 | 63.9% | 1.4% | 19.2% | 3.1% | 12.5% |
| Nov 2025 | 65.4% | 3% | 16.4% | 3% | 12.2% |
| Dec 2025 | 63.1% | 6.7% | 15.8% | 4.5% | 10% |
| Jan 2026 | 63.2% | 8.5% | 13.2% | 4.7% | 10.4% |
| Feb 2026 | 65.9% | 9.2% | 11.5% | 4.1% | 9.2% |
| Mar 2026 | 54.4% | 11.4% | 9.6% | 7.6% | 17% |
| Apr 2026 | 53.8% | 11.2% | 9.4% | 5% | 20.6% |
| May 2026 | 58.7% | 15.4% | 8.8% | 4.6% | 12.6% |
| Jun 2026 | 59.1% | 15.3% | 12% | 6.8% | 6.8% |
| Jul 2026 | 57.1% | 17.5% | 10.6% | 9.6% | 5.3% |
| Aug 2026 | 61.2% | 16.4% | 9.4% | 9% | 4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.2% | 1.7M | -6.2% | +4.2 points | |
| 2, held 2nd | 16.4% | 450K | -18.2% | -1.1 points | |
| 3, held 3rd | 9.4% | 258K | -22.5% | -1.2 points | |
| 4, held 4th | 9% | 246K | -18.3% | -0.6 points | |
| 5, held 5th | 4% | 110K | -33.3% | -1.2 points |
1.
HeyGen
61.2%
Held 1st. 1.7M estimated branded searches, -6.2% vs prior month. Share +4.2 points.
2.
Luma
16.4%
Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
9.4%
Held 3rd. 258K estimated branded searches, -22.5% vs prior month. Share -1.2 points.
4.
Pika9%
Held 4th. 246K estimated branded searches, -18.3% vs prior month. Share -0.6 points.
5.
Runway4%
Held 5th. 110K estimated branded searches, -33.3% vs prior month. Share -1.2 points.
Compare search popularity between Synthesia and its closest rivals
How has branded search demand for Synthesia changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Synthesia worldwide fell from 567K to 258K.
- Across the 11 months ending August 2026, Synthesia’s estimated Share of Search among AI video generators worldwide decreased from 19.2% to 9.4%.
- Across the 11 months ending August 2026, Synthesia’s estimated Share of Search among AI video generators worldwide peaked at 19.2% in October 2025 and was lowest at 8.8% in May 2026.
- Across the 11 months ending August 2026, Synthesia fell from 2nd to 3rd among AI video generators worldwide.
How did search popularity change for AI video generators worldwide in August 2026?
5 changes
In August 2026, HeyGen gained estimated Share of Search among AI video generators worldwide, from 57.1% to 61.2%.
In August 2026, Runway lost estimated Share of Search among AI video generators worldwide, from 5.3% to 4%.
In August 2026, Synthesia lost estimated Share of Search among AI video generators worldwide, from 10.6% to 9.4%.
In August 2026, Luma lost estimated Share of Search among AI video generators worldwide, from 17.5% to 16.4%.
In August 2026, Pika lost estimated Share of Search among AI video generators worldwide, from 9.6% to 9%.
Where does Synthesia compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Faceless video tools | 3rd of 5 | 8.5% | Show ranking |
| AI video generators | 3rd of 5 | 9.4% | Shown above |
| AI avatar video platforms | 2nd of 5 | 13.2% | Show ranking |
How is Synthesia measured?
Brandwave collects information about searches that people make online using Synthesia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- synthesia
- synthesia ai video
- synthesia ai video generator
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