How popular isSynthesia in search?
In August 2026, there were an estimated 258K branded searches for Synthesia worldwide which is down 54.5% over the last 11 months. Synthesia holds 8.5% estimated Share of Search among faceless video tools worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which faceless video tools compete with Synthesia?
Share of Search by month for HeyGen, InVideo, Synthesia, Fliki. The figures are in the table below the chart.
View monthly share of search table
| Month | HeyGen | InVideo | Synthesia | Fliki | Pictory |
|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 34.7% | 13.6% | 2.6% | 3.9% |
| Nov 2025 | 48.4% | 33.5% | 12.1% | 2.7% | 3.3% |
| Dec 2025 | 51% | 30.2% | 12.7% | 2.4% | 3.6% |
| Jan 2026 | 51.4% | 31.5% | 10.8% | 1.7% | 4.6% |
| Feb 2026 | 55.5% | 28.9% | 9.7% | 1.6% | 4.2% |
| Mar 2026 | 52.4% | 31.7% | 9.2% | 1.8% | 4.9% |
| Apr 2026 | 52.6% | 31.8% | 9.2% | 1.5% | 4.9% |
| May 2026 | 57.5% | 29.3% | 8.6% | 1.7% | 3% |
| Jun 2026 | 56.1% | 28.1% | 11.4% | 1.9% | 2.4% |
| Jul 2026 | 55.4% | 30.6% | 10.3% | 1.9% | 1.9% |
| Aug 2026 | 55.1% | 32.4% | 8.5% | 2.4% | 1.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.1% | 1.7M | -6.2% | -0.3 points | |
| 2, held 2nd | 32.4% | 988K | 0% | +1.8 points | |
| 3, held 3rd | 8.5% | 258K | -22.5% | -1.8 points | |
| 4, held 4th | 2.4% | 74K | +22.3% | +0.6 points | |
| 5, held 5th | 1.6% | 49.5K | -18.2% | -0.2 points |
1.
HeyGen
55.1%
Held 1st. 1.7M estimated branded searches, -6.2% vs prior month. Share -0.3 points.
2.
InVideo
32.4%
Held 2nd. 988K estimated branded searches, 0% vs prior month. Share +1.8 points.
8.5%
Held 3rd. 258K estimated branded searches, -22.5% vs prior month. Share -1.8 points.
4.
Fliki2.4%
Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.6 points.
5.
Pictory1.6%
Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Compare search popularity between Synthesia and its closest rivals
How has branded search demand for Synthesia changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Synthesia worldwide fell from 567K to 258K.
- Across the 11 months ending August 2026, Synthesia’s estimated Share of Search among faceless video tools worldwide decreased from 13.6% to 8.5%.
How did search popularity change for faceless video tools worldwide in August 2026?
5 changes
In August 2026, InVideo gained estimated Share of Search among faceless video tools worldwide, from 30.6% to 32.4%.
In August 2026, Fliki gained estimated Share of Search among faceless video tools worldwide, from 1.9% to 2.4%.
In August 2026, Synthesia lost estimated Share of Search among faceless video tools worldwide, from 10.3% to 8.5%.
HeyGen’s estimated Share of Search among faceless video tools worldwide has lost ground for 3 months in a row, from 57.5% to 55.1% in August 2026.
Pictory’s estimated Share of Search among faceless video tools worldwide has lost ground for 3 months in a row, from 3% to 1.6% in August 2026.
Where does Synthesia compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Faceless video tools | 3rd of 5 | 8.5% | Shown above |
| AI video generators | 3rd of 5 | 9.4% | Show ranking |
| AI avatar video platforms | 2nd of 5 | 13.2% | Show ranking |
How is Synthesia measured?
Brandwave collects information about searches that people make online using Synthesia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- synthesia
- synthesia ai video
- synthesia ai video generator
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