Brandwave

AI dubbing tools:Which brands are most popular in search?

In August 2026, HeyGen was the most searched among AI dubbing tools worldwide, with an estimated 1.7M branded searches and 92.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HeyGen92.8%
  2. Papercup5%
  3. Rask AI1.8%
  4. Dubverse0.36%

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Share of SearchLeaderboard

Compare the tools that dub and translate video audio. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among AI dubbing tools worldwide, by month

Share of Search by month for HeyGen, Papercup. The figures are in the table below the chart.

View monthly share of search table
MonthHeyGenPapercupRask AIDubverse
Oct 202593.2%4.5%2%0.33%
Nov 202593.5%4.3%1.9%0.31%
Dec 202593.3%4.4%2%0.32%
Jan 202693.8%3.8%2.1%0.28%
Feb 202694%3.9%1.8%0.29%
Mar 202693.6%3.9%2.2%0.35%
Apr 202693.9%3.9%1.8%0.35%
May 202693.8%4%1.8%0.3%
Jun 202692.7%4.8%2.2%0.29%
Jul 202692.9%4.7%2.1%0.34%
Aug 202692.8%5%1.8%0.36%
Sep 2026————

This month’s ranking, August 2026

  1. 1.HeyGen

    92.8%

    Held 1st. 1.7M estimated branded searches, -6.2% vs prior month. Share -0.1 points.

  2. 2.Papercup

    5%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Rask AI

    1.8%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

  4. 4.Dubverse

    0.36%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among AI dubbing tools worldwide?

In August 2026, HeyGen was the most searched among AI dubbing tools worldwide, with an estimated 1.7M branded searches and 92.8% estimated Share of Search within this set. Papercup is in 2nd place, 87.8 percentage points behind at 5% Share of Search.

Global AI dubbing tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
HeyGen93.2% → 92.8%94%Feb 202692.7%Jun 20261st
Papercup4.5% → 5%5%Aug 20263.8%Jan 20262nd
Rask AI2% → 1.8%2.2%Jun 20261.8%Feb 20263rd
Dubverse0.33% → 0.36%0.36%Aug 20260.28%Jan 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Papercup’s estimated Share of Search among AI dubbing tools worldwide increased from 4.5% to 5%.
  • Across the 11 months ending August 2026, HeyGen’s estimated Share of Search among AI dubbing tools worldwide peaked at 94% in February 2026 and was lowest at 92.7% in June 2026.
  • Across the 11 months ending August 2026, Papercup’s estimated Share of Search among AI dubbing tools worldwide peaked at 5% in August 2026 and was lowest at 3.8% in January 2026.
  • Across the 11 months ending August 2026, HeyGen, Rask AI and Dubverse held steady: their estimated Share of Search among AI dubbing tools worldwide each moved less than 0.5 percentage points.

How did search popularity change for AI dubbing tools worldwide in August 2026?

  1. Estimated monthly branded searches for Rask AI worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  2. Estimated monthly branded searches for HeyGen worldwide fell 10.9% over 11 measured months, from 1.9M to 1.7M in August 2026.

How the Brand Demand Index is measured

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