Kling AI vs Synthesia:Which is more popular?
In September 2026, Kling AI had more branded searches than Synthesia among AI video generators worldwide. Kling AI had about 2.2 million branded searches, while Synthesia had 250,000. Kling AI made up 28.7% of all AI video generator searches we track, and Synthesia accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about AI video generators, Kling AI appeared in all five answers and Synthesia in none.
Who do people search for more?
Kling AI, about 9 searches for every 1 for Synthesia
Who does AI mention more?
Kling AI, mentioned in every answer we collected
Who does AI recommend more?
Kling AI, the only one of the two named
Follow Kling AI vs Synthesia and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top AI video generators in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kling AI appeared in all five answers. Synthesia did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Google Veo1st
Runway2nd- Kling AI3rd
Adobe Firefly4th
Pika5th
HeyGen6th
Luma AI7th
Synthesia–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kling AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Veo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Runway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HeyGen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adobe Firefly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pika2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Luma AI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Synthesia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI video generators
5 answers
Asked ChatGPT
“Which AI video generator should I use?”
Asked ChatGPT
“What are the best AI video generators?”
Asked ChatGPT
“What's the best AI video generator for text to video?”
Searched Google, AI Overview
“ai video generators”
Searched Google, AI Overview
“ai video maker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Kling AI or Synthesia more popular in search?
This chart shows how often people search Google for Kling AI and Synthesia by name. Each line represents a brand's share of searches for all eight AI video generators we track, month by month, from English-language searches worldwide.
Share of searches by month for Kling AI, Synthesia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kling AI | HeyGen | Adobe Firefly | Google Veo | Luma AI | Runway | Synthesia | Pika |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.1% | 26.6% | 12.1% | 21.1% | 4.1% | 7.4% | 5.5% | 1.1% |
| Nov 2025 | 19.5% | 29.6% | 13% | 18.5% | 4.4% | 8% | 5.9% | 1.2% |
| Dec 2025 | 40.9% | 22% | 8.2% | 11.8% | 5.7% | 5.5% | 4.6% | 1.4% |
| Jan 2026 | 42.8% | 22.3% | 7% | 10.4% | 6.4% | 5.7% | 3.9% | 1.4% |
| Feb 2026 | 35.2% | 26.7% | 8.6% | 10.8% | 7% | 6.3% | 3.9% | 1.4% |
| Mar 2026 | 27.7% | 25.7% | 10.1% | 10.8% | 9.1% | 9.8% | 3.8% | 3% |
| Apr 2026 | 23.8% | 27% | 10.6% | 9.8% | 10.6% | 12% | 4% | 2.1% |
| May 2026 | 30.8% | 22.9% | 11.2% | 9% | 14.3% | 7.5% | 2.8% | 1.5% |
| Jun 2026 | 32% | 23.7% | 11.7% | 11.6% | 10.5% | 4.7% | 3.6% | 2.3% |
| Jul 2026 | 33.6% | 20.3% | 10% | 14.9% | 11% | 4.1% | 3.1% | 3% |
| Aug 2026 | 32.3% | 23.5% | 11.8% | 12.7% | 9.6% | 4.2% | 2.9% | 2.9% |
| Sep 2026 | 28.7% | 25.6% | 12.8% | 11.3% | 9.6% | 5.6% | 3.2% | 3.2% |
How has the Kling AI and Synthesia comparison changed over the last 12 months?
3 findings
- Kling AI was ahead of Synthesia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kling AI’s share of searches among AI video generators worldwide moved from 22.1% to 28.7%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
- Across the 12 months ending September 2026, Synthesia’s share of searches among AI video generators worldwide moved from 5.5% to 3.2%, and its estimated monthly branded searches moved from 457K to 250K.
How did search popularity change for AI video generators worldwide in September 2026?
2 changes
In September 2026, Kling AI lost share of searches among AI video generators worldwide, from 32.3% to 28.7%.
Estimated monthly branded searches for Synthesia worldwide fell 45.2% over 12 measured months, from 457K to 250K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Kling AI’s and Synthesia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among AI video generators
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.