Brandwave

How popular isSynthesia in search?

In August 2026, there were an estimated 11.7K branded searches for Synthesia worldwide which is down 90% over the last 11 months. Synthesia holds 0.69% estimated Share of Search among AI avatar video platforms worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HeyGen98.6%
  2. Synthesia0.69%
  3. Colossyan0.59%
  4. D-ID0.06%
  5. Elai0.02%
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Which AI avatar video platforms compete with Synthesia?

Synthesia against AI avatar video platforms worldwide, by month

Share of Search by month for HeyGen, Synthesia. The figures are in the table below the chart.

View monthly share of search table
MonthHeyGenSynthesiaColossyanD-IDElai
Oct 202593.4%5.8%0.74%0.05%0.06%
Nov 202596.9%2.3%0.73%0.05%0.05%
Dec 202598%1.3%0.63%0.07%0.04%
Jan 202698.4%0.77%0.66%0.1%0.04%
Feb 202698.8%0.45%0.68%0.08%0.03%
Mar 202698.7%0.45%0.68%0.09%0.04%
Apr 202698.9%0.41%0.56%0.07%0.03%
May 202698.9%0.59%0.47%0.05%0.03%
Jun 202696.4%3%0.55%0.06%0.03%
Jul 202697.7%1.7%0.54%0.05%0.02%
Aug 202698.6%0.69%0.59%0.06%0.02%
Sep 2026—————

  1. 1.HeyGen

    98.6%

    held 1st · 1.7M estimated branded searches · -6.2% vs prior month · +1 points

  2. 2.Synthesia

    0.69%

    held 2nd · 11.7K estimated branded searches · -62.9% vs prior month · -1 points

  3. 3.Colossyan

    0.59%

    held 3rd · 10K estimated branded searches · +0.5% vs prior month · 0 points

  4. 4.D-ID

    0.06%

    held 4th · 980 estimated branded searches · +7.7% vs prior month · 0 points

  5. 5.Elai

    0.02%

    held 5th · 330 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Synthesia and its closest rivals

How has branded search demand for Synthesia changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Synthesia worldwide fell from 117K to 11.7K.
  • Across the 11 months ending August 2026, Synthesia’s estimated Share of Search among AI avatar video platforms worldwide decreased from 5.8% to 0.69%.
  • Across the 11 months ending August 2026, Synthesia’s estimated Share of Search among AI avatar video platforms worldwide peaked at 5.8% in October 2025 and was lowest at 0.41% in April 2026.

How did search popularity change for AI avatar video platforms worldwide in August 2026?

  1. In August 2026, HeyGen gained estimated Share of Search among AI avatar video platforms worldwide, from 97.7% to 98.6%.

  2. In August 2026, Synthesia lost estimated Share of Search among AI avatar video platforms worldwide, from 1.7% to 0.69%.

  3. Estimated monthly branded searches for Elai worldwide fell 74.8% over 11 measured months, from 1.3K to 330 in August 2026.

  4. Estimated monthly branded searches for Colossyan worldwide fell 32.5% over 11 measured months, from 14.9K to 10K in August 2026.

How is Synthesia measured?

Brandwave collects information about searches that people make online using Synthesia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • synthesia ai video
  • synthesia ai video generator

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How the Brand Demand Index is measured

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