Brandwave

How popular isRunway in search?

In August 2026, there were an estimated 110K branded searches for Runway worldwide which is down 70.1% over the last 11 months. Runway holds 4% estimated Share of Search among AI video generators worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HeyGen61.2%
  2. Luma16.4%
  3. Synthesia9.4%
  4. Pika9%
  5. Runway4%
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Which AI video generators compete with Runway?

Runway against AI video generators worldwide, by month

Share of Search by month for HeyGen, Luma, Synthesia, Pika, Runway. The figures are in the table below the chart.

View monthly share of search table
MonthHeyGenLumaSynthesiaPikaRunway
Oct 202563.9%1.4%19.2%3.1%12.5%
Nov 202565.4%3%16.4%3%12.2%
Dec 202563.1%6.7%15.8%4.5%10%
Jan 202663.2%8.5%13.2%4.7%10.4%
Feb 202665.9%9.2%11.5%4.1%9.2%
Mar 202654.4%11.4%9.6%7.6%17%
Apr 202653.8%11.2%9.4%5%20.6%
May 202658.7%15.4%8.8%4.6%12.6%
Jun 202659.1%15.3%12%6.8%6.8%
Jul 202657.1%17.5%10.6%9.6%5.3%
Aug 202661.2%16.4%9.4%9%4%
Sep 2026—————
  1. 1.HeyGen

    61.2%

    Held 1st. 1.7M estimated branded searches, -6.2% vs prior month. Share +4.2 points.

  2. 2.Luma

    16.4%

    Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  3. 3.Synthesia

    9.4%

    Held 3rd. 258K estimated branded searches, -22.5% vs prior month. Share -1.2 points.

  4. 4.Pika

    9%

    Held 4th. 246K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  5. 5.Runway

    4%

    Held 5th. 110K estimated branded searches, -33.3% vs prior month. Share -1.2 points.

Compare search popularity between Runway and its closest rivals

How has branded search demand for Runway changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Runway worldwide fell from 368K to 110K.
  • Across the 11 months ending August 2026, Runway’s estimated Share of Search among AI video generators worldwide decreased from 12.5% to 4%.
  • Across the 11 months ending August 2026, Runway’s estimated Share of Search among AI video generators worldwide peaked at 20.6% in April 2026 and was lowest at 4% in August 2026.
  • Across the 11 months ending August 2026, Runway fell from 3rd to 5th among AI video generators worldwide.

How did search popularity change for AI video generators worldwide in August 2026?

  1. In August 2026, HeyGen gained estimated Share of Search among AI video generators worldwide, from 57.1% to 61.2%.

  2. In August 2026, Runway lost estimated Share of Search among AI video generators worldwide, from 5.3% to 4%.

  3. In August 2026, Synthesia lost estimated Share of Search among AI video generators worldwide, from 10.6% to 9.4%.

  4. In August 2026, Luma lost estimated Share of Search among AI video generators worldwide, from 17.5% to 16.4%.

  5. In August 2026, Pika lost estimated Share of Search among AI video generators worldwide, from 9.6% to 9%.

Where does Runway compete?

Runway is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
AI video editing tools6th of 60.55%Show ranking
AI video generators5th of 54%Shown above

How is Runway measured?

Brandwave collects information about searches that people make online using Runway’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • runway ml

Do you work for Runway? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Runway your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.