Pictory vs Runway:Which is searched more?
In September 2026, Runway had more branded searches than Pictory among faceless video tools worldwide. Runway had about 436,000 branded searches, while Pictory had 60,500. Runway made up 1.8% of all faceless video tool searches we track, and Pictory accounted for 0.25%. These are worldwide searches for English-language branded terms.
Follow Pictory vs Runway and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Pictory or Runway more popular in search?
Compare the tools used to make video without appearing on camera. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Runway, Pictory. The figures are in the table below the chart.
View monthly share of searches table
| Month | CapCut | HeyGen | InVideo | Runway | Synthesia | Fliki | Pictory |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.3% | 10% | 6.6% | 2.8% | 2.1% | 0.5% | 0.75% |
| Nov 2025 | 77.5% | 10.4% | 6.2% | 2.8% | 2.1% | 0.5% | 0.61% |
| Dec 2025 | 82% | 8.7% | 4.5% | 2.2% | 1.8% | 0.36% | 0.53% |
| Jan 2026 | 79.4% | 10% | 5.2% | 2.6% | 1.7% | 0.28% | 0.77% |
| Feb 2026 | 77.7% | 11.6% | 5.1% | 2.8% | 1.7% | 0.28% | 0.76% |
| Mar 2026 | 79.2% | 9.7% | 5% | 3.7% | 1.4% | 0.28% | 0.77% |
| Apr 2026 | 75.2% | 11.3% | 5.8% | 5% | 1.7% | 0.27% | 0.89% |
| May 2026 | 81.1% | 9.7% | 4.2% | 3.2% | 1.2% | 0.24% | 0.43% |
| Jun 2026 | 82% | 9.8% | 4.2% | 1.9% | 1.5% | 0.29% | 0.36% |
| Jul 2026 | 81.6% | 9.7% | 4.7% | 2% | 1.5% | 0.29% | 0.29% |
| Aug 2026 | 82.2% | 9.6% | 4.7% | 1.7% | 1.2% | 0.35% | 0.24% |
| Sep 2026 | 84.3% | 8.1% | 4.2% | 1.8% | 1% | 0.37% | 0.25% |
How has the Pictory and Runway comparison changed over the last 12 months?
3 findings
- Runway was ahead of Pictory in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pictory’s share of searches among faceless video tools worldwide moved from 0.75% to 0.25%, and its estimated monthly branded searches moved from 165K to 60.5K.
- Across the 12 months ending September 2026, Runway’s share of searches among faceless video tools worldwide moved from 2.8% to 1.8%, and its estimated monthly branded searches moved from 614K to 436K.
How did search popularity change for faceless video tools worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Pictory’s and Runway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among faceless video tools
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.