Runway vs Submagic:Which is more popular?
In September 2026, Runway had more branded searches than Submagic among short video generators worldwide. Runway had about 436,000 branded searches, while Submagic had 74,000. Runway made up 1.7% of all short video generator searches we track, and Submagic accounted for 0.29%. When we asked ChatGPT and Google AI Overviews about short video generators, Runway appeared in two of the five answers and Submagic in one. Runway was mentioned before Submagic in two out of three answers that named either.
Who do people search for more?
Runway, about 6 searches for every 1 for Submagic
Who does AI mention more?
Runway, mentioned in 2 of 5 answers, Submagic in 1
Who does AI recommend more?
Runway, named ahead of Submagic in 2 of 3 answers
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Top short video generators in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Runway was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Submagic was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Runway was listed before Submagic in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Opus Clip3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CapCut2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kling AI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Google Veo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Runway2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vizard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Choppity2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Klap1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Submagic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about short video generators
5 answers
Asked ChatGPT
“Which short video generator should I use?”
Asked ChatGPT
“What are the best short video generators?”
Asked ChatGPT
“What's the best short video generator for turning long videos into clips?”
Searched Google, AI Overview
“video clip maker”
Searched Google, AI Overview
“ai clip generator”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Runway or Submagic more popular in search?
This chart shows how often people search Google for Runway and Submagic by name. Each line represents a brand's share of searches for all nine short video generators we track, month by month, from English-language searches worldwide.
Share of searches by month for Runway, Submagic. The figures are in the table below the chart.
View monthly share of searches table
| Month | CapCut | Kling AI | Google Veo | Opus Clip | Runway | Klap | Submagic | Vizard | Choppity |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.4% | 8.2% | 7.8% | 3.8% | 2.8% | 0.33% | 0.33% | 0.27% | 0.01% |
| Nov 2025 | 78.8% | 6.9% | 6.6% | 3.9% | 2.8% | 0.28% | 0.34% | 0.28% | <0.01% |
| Dec 2025 | 75.2% | 14.9% | 4.3% | 2.9% | 2% | 0.27% | 0.27% | 0.22% | <0.01% |
| Jan 2026 | 71.8% | 17.3% | 4.2% | 3.5% | 2.3% | 0.26% | 0.31% | 0.21% | 0.02% |
| Feb 2026 | 73.8% | 14.6% | 4.5% | 3.6% | 2.6% | 0.26% | 0.39% | 0.22% | 0.03% |
| Mar 2026 | 78% | 10.3% | 4% | 3.3% | 3.7% | 0.23% | 0.34% | 0.19% | 0.02% |
| Apr 2026 | 76% | 10% | 4.1% | 3.9% | 5% | 0.27% | 0.41% | 0.22% | 0.04% |
| May 2026 | 77% | 12.4% | 3.6% | 3.1% | 3% | 0.22% | 0.34% | 0.27% | 0.02% |
| Jun 2026 | 76.6% | 12.3% | 4.5% | 3.8% | 1.8% | 0.27% | 0.49% | 0.27% | 0.04% |
| Jul 2026 | 72.5% | 14.2% | 6.3% | 4.2% | 1.7% | 0.31% | 0.38% | 0.26% | 0.04% |
| Aug 2026 | 76.6% | 12.2% | 4.8% | 3.7% | 1.6% | 0.4% | 0.33% | 0.27% | 0.04% |
| Sep 2026 | 81.7% | 8.8% | 3.5% | 3.4% | 1.7% | 0.29% | 0.29% | 0.24% | 0.04% |
How has the Runway and Submagic comparison changed over the last 12 months?
3 findings
- Runway was ahead of Submagic in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Runway’s share of searches among short video generators worldwide moved from 2.8% to 1.7%, and its estimated monthly branded searches moved from 614K to 436K.
- Across the 12 months ending September 2026, Submagic’s share of searches among short video generators worldwide moved from 0.33% to 0.29%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for short video generators worldwide in September 2026?
1 change
Estimated monthly branded searches for Runway worldwide fell 29% over 12 measured months, from 614K to 436K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Runway’s and Submagic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among short video generators
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