HeyGen vs Kling AI:Which is searched more?
In September 2026, Kling AI had more branded searches than HeyGen among AI video generators worldwide. Kling AI had about 2.2 million branded searches, while HeyGen had 2 million. Kling AI made up 28.7% of all AI video generator searches we track, and HeyGen accounted for 25.6%. These are worldwide searches for English-language branded terms.
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Is HeyGen or Kling AI more popular in search?
Compare the tools people use to generate video from text. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Kling AI, HeyGen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kling AI | HeyGen | Adobe Firefly | Google Veo | Luma AI | Runway | Synthesia | Pika |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.1% | 26.6% | 12.1% | 21.1% | 4.1% | 7.4% | 5.5% | 1.1% |
| Nov 2025 | 19.5% | 29.6% | 13% | 18.5% | 4.4% | 8% | 5.9% | 1.2% |
| Dec 2025 | 40.9% | 22% | 8.2% | 11.8% | 5.7% | 5.5% | 4.6% | 1.4% |
| Jan 2026 | 42.8% | 22.3% | 7% | 10.4% | 6.4% | 5.7% | 3.9% | 1.4% |
| Feb 2026 | 35.2% | 26.7% | 8.6% | 10.8% | 7% | 6.3% | 3.9% | 1.4% |
| Mar 2026 | 27.7% | 25.7% | 10.1% | 10.8% | 9.1% | 9.8% | 3.8% | 3% |
| Apr 2026 | 23.8% | 27% | 10.6% | 9.8% | 10.6% | 12% | 4% | 2.1% |
| May 2026 | 30.8% | 22.9% | 11.2% | 9% | 14.3% | 7.5% | 2.8% | 1.5% |
| Jun 2026 | 32% | 23.7% | 11.7% | 11.6% | 10.5% | 4.7% | 3.6% | 2.3% |
| Jul 2026 | 33.6% | 20.3% | 10% | 14.9% | 11% | 4.1% | 3.1% | 3% |
| Aug 2026 | 32.3% | 23.5% | 11.8% | 12.7% | 9.6% | 4.2% | 2.9% | 2.9% |
| Sep 2026 | 28.7% | 25.6% | 12.8% | 11.3% | 9.6% | 5.6% | 3.2% | 3.2% |
How has the HeyGen and Kling AI comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Kling AI took it in December 2025, HeyGen took it in April 2026, Kling AI took it in May 2026.
- Across the 12 months ending September 2026, HeyGen’s share of searches among AI video generators worldwide moved from 26.6% to 25.6%, and its estimated monthly branded searches moved from 2.2M to 2M.
- Across the 12 months ending September 2026, Kling AI’s share of searches among AI video generators worldwide moved from 22.1% to 28.7%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
How did search popularity change for AI video generators worldwide in September 2026?
2 changes
In September 2026, HeyGen gained share of searches among AI video generators worldwide, from 23.5% to 25.6%.
In September 2026, Kling AI lost share of searches among AI video generators worldwide, from 32.3% to 28.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using HeyGen’s and Kling AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among AI video generators
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