Brandwave

Luma AI vs Pika:Which is more popular?

In September 2026, Luma AI had more branded searches than Pika among AI video generators worldwide. Luma AI had about 751,000 branded searches, while Pika had 246,000. Luma AI made up 9.6% of all AI video generator searches we track, and Pika accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about AI video generators, Pika appeared in two of the five answers and Luma AI in one. Pika was mentioned before Luma AI in every answer that named either.

Among AI video generators worldwide in September 2026

Who do people search for more?

Luma AI, about 3 searches for every 1 for Pika

Luma AI 751K searchesPika 246K searches

Who does AI mention more?

Pika, mentioned in 2 of 5 answers, Luma AI in 1

Pika in 2 of 5Luma AI in 1 of 5

Who does AI recommend more?

Pika, named ahead of Luma AI in 2 of 2 answers

Pika first in 2Luma AI never first

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Top AI video generators in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pika was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Luma AI was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pika was listed before Luma AI in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Veo1st
  2. Runway2nd
  3. Kling AI3rd
  4. Adobe Firefly4th
  5. Pika5th
  6. HeyGen6th
  7. Luma AI7th
  8. Synthesia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kling AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Veo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Runway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HeyGen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adobe Firefly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pika2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Luma AI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Synthesia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI video generators

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Luma AI or Pika more popular in search?

This chart shows how often people search Google for Luma AI and Pika by name. Each line represents a brand's share of searches for all eight AI video generators we track, month by month, from English-language searches worldwide.

Luma AI and Pika among AI video generators worldwide, by month

Share of searches by month for Luma AI, Pika. The figures are in the table below the chart.

View monthly share of searches table
MonthKling AIHeyGenAdobe FireflyGoogle VeoLuma AIRunwaySynthesiaPika
Oct 202522.1%26.6%12.1%21.1%4.1%7.4%5.5%1.1%
Nov 202519.5%29.6%13%18.5%4.4%8%5.9%1.2%
Dec 202540.9%22%8.2%11.8%5.7%5.5%4.6%1.4%
Jan 202642.8%22.3%7%10.4%6.4%5.7%3.9%1.4%
Feb 202635.2%26.7%8.6%10.8%7%6.3%3.9%1.4%
Mar 202627.7%25.7%10.1%10.8%9.1%9.8%3.8%3%
Apr 202623.8%27%10.6%9.8%10.6%12%4%2.1%
May 202630.8%22.9%11.2%9%14.3%7.5%2.8%1.5%
Jun 202632%23.7%11.7%11.6%10.5%4.7%3.6%2.3%
Jul 202633.6%20.3%10%14.9%11%4.1%3.1%3%
Aug 202632.3%23.5%11.8%12.7%9.6%4.2%2.9%2.9%
Sep 202628.7%25.6%12.8%11.3%9.6%5.6%3.2%3.2%

How has the Luma AI and Pika comparison changed over the last 12 months?

3 findings
  • Luma AI was ahead of Pika in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Luma AI’s share of searches among AI video generators worldwide moved from 4.1% to 9.6%, and its estimated monthly branded searches moved from 342K to 751K.
  • Across the 12 months ending September 2026, Pika’s share of searches among AI video generators worldwide moved from 1.1% to 3.2%, and its estimated monthly branded searches moved from 90.5K to 246K.

How did search popularity change for AI video generators worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Pika worldwide rose 171.8% over 12 measured months, from 90.5K to 246K in September 2026.

  2. Estimated monthly branded searches for Luma AI worldwide rose 119.9% over 12 measured months, from 342K to 751K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Luma AI’s and Pika’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Luma AI

2 branded search terms

  • luma dream machine
  • lumaai

Pika

1 branded search term

  • pika ai

How the Brand Demand Index is measured

Other head-to-heads among AI video generators

Creator with pink hair and a pink jacket

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