HeyGen vs Luma AI:Which is more popular?
In September 2026, HeyGen had more branded searches than Luma AI among AI video generators worldwide. HeyGen had about 2 million branded searches, while Luma AI had 751,000. HeyGen made up 25.6% of all AI video generator searches we track, and Luma AI accounted for 9.6%. When we asked ChatGPT and Google AI Overviews about AI video generators, HeyGen appeared in three of the five answers and Luma AI in one. HeyGen was mentioned before Luma AI in two out of three answers that named either.
Who do people search for more?
HeyGen, about 3 searches for every 1 for Luma AI
Who does AI mention more?
HeyGen, mentioned in 3 of 5 answers, Luma AI in 1
Who does AI recommend more?
HeyGen, named ahead of Luma AI in 2 of 3 answers
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Top AI video generators in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HeyGen was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Luma AI was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. HeyGen was listed before Luma AI in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Google Veo1st
Runway2nd
Kling AI3rd
Adobe Firefly4th
Pika5th- HeyGen6th
Luma AI7th
Synthesia–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kling AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Veo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Runway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HeyGen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adobe Firefly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pika2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Luma AI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Synthesia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI video generators
5 answers
Asked ChatGPT
“Which AI video generator should I use?”
Asked ChatGPT
“What are the best AI video generators?”
Asked ChatGPT
“What's the best AI video generator for text to video?”
Searched Google, AI Overview
“ai video generators”
Searched Google, AI Overview
“ai video maker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is HeyGen or Luma AI more popular in search?
This chart shows how often people search Google for HeyGen and Luma AI by name. Each line represents a brand's share of searches for all eight AI video generators we track, month by month, from English-language searches worldwide.
Share of searches by month for HeyGen, Luma AI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kling AI | HeyGen | Adobe Firefly | Google Veo | Luma AI | Runway | Synthesia | Pika |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.1% | 26.6% | 12.1% | 21.1% | 4.1% | 7.4% | 5.5% | 1.1% |
| Nov 2025 | 19.5% | 29.6% | 13% | 18.5% | 4.4% | 8% | 5.9% | 1.2% |
| Dec 2025 | 40.9% | 22% | 8.2% | 11.8% | 5.7% | 5.5% | 4.6% | 1.4% |
| Jan 2026 | 42.8% | 22.3% | 7% | 10.4% | 6.4% | 5.7% | 3.9% | 1.4% |
| Feb 2026 | 35.2% | 26.7% | 8.6% | 10.8% | 7% | 6.3% | 3.9% | 1.4% |
| Mar 2026 | 27.7% | 25.7% | 10.1% | 10.8% | 9.1% | 9.8% | 3.8% | 3% |
| Apr 2026 | 23.8% | 27% | 10.6% | 9.8% | 10.6% | 12% | 4% | 2.1% |
| May 2026 | 30.8% | 22.9% | 11.2% | 9% | 14.3% | 7.5% | 2.8% | 1.5% |
| Jun 2026 | 32% | 23.7% | 11.7% | 11.6% | 10.5% | 4.7% | 3.6% | 2.3% |
| Jul 2026 | 33.6% | 20.3% | 10% | 14.9% | 11% | 4.1% | 3.1% | 3% |
| Aug 2026 | 32.3% | 23.5% | 11.8% | 12.7% | 9.6% | 4.2% | 2.9% | 2.9% |
| Sep 2026 | 28.7% | 25.6% | 12.8% | 11.3% | 9.6% | 5.6% | 3.2% | 3.2% |
How has the HeyGen and Luma AI comparison changed over the last 12 months?
3 findings
- HeyGen was ahead of Luma AI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HeyGen’s share of searches among AI video generators worldwide moved from 26.6% to 25.6%, and its estimated monthly branded searches moved from 2.2M to 2M.
- Across the 12 months ending September 2026, Luma AI’s share of searches among AI video generators worldwide moved from 4.1% to 9.6%, and its estimated monthly branded searches moved from 342K to 751K.
How did search popularity change for AI video generators worldwide in September 2026?
2 changes
In September 2026, HeyGen gained share of searches among AI video generators worldwide, from 23.5% to 25.6%.
Estimated monthly branded searches for Luma AI worldwide rose 119.9% over 12 measured months, from 342K to 751K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using HeyGen’s and Luma AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among AI video generators
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