Adobe Firefly vs HeyGen:Which is more popular?
In September 2026, HeyGen had more branded searches than Adobe Firefly among AI video generators worldwide. HeyGen had about 2 million branded searches, while Adobe Firefly had 1 million. HeyGen made up 25.6% of all AI video generator searches we track, and Adobe Firefly accounted for 12.8%. When we asked ChatGPT and Google AI Overviews about AI video generators, HeyGen appeared in three of the five answers and Adobe Firefly in two. Adobe Firefly and HeyGen were each mentioned first in two of the four answers that named either.
Who do people search for more?
HeyGen, about 2 searches for every 1 for Adobe Firefly
Who does AI mention more?
HeyGen, mentioned in 3 of 5 answers, Adobe Firefly in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top AI video generators in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HeyGen was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Adobe Firefly was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Adobe Firefly and HeyGen were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Google Veo1st
Runway2nd
Kling AI3rd
Adobe Firefly4th
Pika5th- HeyGen6th
Luma AI7th
Synthesia–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kling AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Google Veo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Runway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HeyGen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adobe Firefly2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pika2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Luma AI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Synthesia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about AI video generators
5 answers
Asked ChatGPT
“Which AI video generator should I use?”
Asked ChatGPT
“What are the best AI video generators?”
Asked ChatGPT
“What's the best AI video generator for text to video?”
Searched Google, AI Overview
“ai video generators”
Searched Google, AI Overview
“ai video maker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Adobe Firefly or HeyGen more popular in search?
This chart shows how often people search Google for Adobe Firefly and HeyGen by name. Each line represents a brand's share of searches for all eight AI video generators we track, month by month, from English-language searches worldwide.
Share of searches by month for HeyGen, Adobe Firefly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kling AI | HeyGen | Adobe Firefly | Google Veo | Luma AI | Runway | Synthesia | Pika |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.1% | 26.6% | 12.1% | 21.1% | 4.1% | 7.4% | 5.5% | 1.1% |
| Nov 2025 | 19.5% | 29.6% | 13% | 18.5% | 4.4% | 8% | 5.9% | 1.2% |
| Dec 2025 | 40.9% | 22% | 8.2% | 11.8% | 5.7% | 5.5% | 4.6% | 1.4% |
| Jan 2026 | 42.8% | 22.3% | 7% | 10.4% | 6.4% | 5.7% | 3.9% | 1.4% |
| Feb 2026 | 35.2% | 26.7% | 8.6% | 10.8% | 7% | 6.3% | 3.9% | 1.4% |
| Mar 2026 | 27.7% | 25.7% | 10.1% | 10.8% | 9.1% | 9.8% | 3.8% | 3% |
| Apr 2026 | 23.8% | 27% | 10.6% | 9.8% | 10.6% | 12% | 4% | 2.1% |
| May 2026 | 30.8% | 22.9% | 11.2% | 9% | 14.3% | 7.5% | 2.8% | 1.5% |
| Jun 2026 | 32% | 23.7% | 11.7% | 11.6% | 10.5% | 4.7% | 3.6% | 2.3% |
| Jul 2026 | 33.6% | 20.3% | 10% | 14.9% | 11% | 4.1% | 3.1% | 3% |
| Aug 2026 | 32.3% | 23.5% | 11.8% | 12.7% | 9.6% | 4.2% | 2.9% | 2.9% |
| Sep 2026 | 28.7% | 25.6% | 12.8% | 11.3% | 9.6% | 5.6% | 3.2% | 3.2% |
How has the Adobe Firefly and HeyGen comparison changed over the last 12 months?
3 findings
- HeyGen was ahead of Adobe Firefly in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adobe Firefly’s share of searches among AI video generators worldwide moved from 12.1% to 12.8%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, HeyGen’s share of searches among AI video generators worldwide moved from 26.6% to 25.6%, and its estimated monthly branded searches moved from 2.2M to 2M.
How did search popularity change for AI video generators worldwide in September 2026?
2 changes
In September 2026, Adobe Firefly overtook Google Veo to rank 3rd among AI video generators worldwide, with 12.8% of the searches.
In September 2026, HeyGen gained share of searches among AI video generators worldwide, from 23.5% to 25.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Adobe Firefly’s and HeyGen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Firefly
1 branded search term
- adobe firefly
HeyGen
2 branded search terms
- heygen
- heygen ai
Other head-to-heads among AI video generators
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