HeyGen vs Luma AI:Which is searched more?
In September 2026, HeyGen had more branded searches than Luma AI among AI video generators worldwide. HeyGen had about 2 million branded searches, while Luma AI had 751,000. HeyGen made up 25.6% of all AI video generator searches we track, and Luma AI accounted for 9.6%. These are worldwide searches for English-language branded terms.
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Is HeyGen or Luma AI more popular in search?
Compare the tools people use to generate video from text. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for HeyGen, Luma AI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kling AI | HeyGen | Adobe Firefly | Google Veo | Luma AI | Runway | Synthesia | Pika |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.1% | 26.6% | 12.1% | 21.1% | 4.1% | 7.4% | 5.5% | 1.1% |
| Nov 2025 | 19.5% | 29.6% | 13% | 18.5% | 4.4% | 8% | 5.9% | 1.2% |
| Dec 2025 | 40.9% | 22% | 8.2% | 11.8% | 5.7% | 5.5% | 4.6% | 1.4% |
| Jan 2026 | 42.8% | 22.3% | 7% | 10.4% | 6.4% | 5.7% | 3.9% | 1.4% |
| Feb 2026 | 35.2% | 26.7% | 8.6% | 10.8% | 7% | 6.3% | 3.9% | 1.4% |
| Mar 2026 | 27.7% | 25.7% | 10.1% | 10.8% | 9.1% | 9.8% | 3.8% | 3% |
| Apr 2026 | 23.8% | 27% | 10.6% | 9.8% | 10.6% | 12% | 4% | 2.1% |
| May 2026 | 30.8% | 22.9% | 11.2% | 9% | 14.3% | 7.5% | 2.8% | 1.5% |
| Jun 2026 | 32% | 23.7% | 11.7% | 11.6% | 10.5% | 4.7% | 3.6% | 2.3% |
| Jul 2026 | 33.6% | 20.3% | 10% | 14.9% | 11% | 4.1% | 3.1% | 3% |
| Aug 2026 | 32.3% | 23.5% | 11.8% | 12.7% | 9.6% | 4.2% | 2.9% | 2.9% |
| Sep 2026 | 28.7% | 25.6% | 12.8% | 11.3% | 9.6% | 5.6% | 3.2% | 3.2% |
How has the HeyGen and Luma AI comparison changed over the last 12 months?
3 findings
- HeyGen was ahead of Luma AI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HeyGen’s share of searches among AI video generators worldwide moved from 26.6% to 25.6%, and its estimated monthly branded searches moved from 2.2M to 2M.
- Across the 12 months ending September 2026, Luma AI’s share of searches among AI video generators worldwide moved from 4.1% to 9.6%, and its estimated monthly branded searches moved from 342K to 751K.
How did search popularity change for AI video generators worldwide in September 2026?
2 changes
In September 2026, HeyGen gained share of searches among AI video generators worldwide, from 23.5% to 25.6%.
Estimated monthly branded searches for Luma AI worldwide rose 119.9% over 12 measured months, from 342K to 751K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using HeyGen’s and Luma AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among AI video generators
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