HeyGen vs Pictory:Which is more popular by branded search?
In August 2026, HeyGen had more branded searches than Pictory among faceless video tools worldwide. HeyGen was estimated to have 1.7M branded searches compared to Pictory’s 49.5K, and held a 55.1% Share of Search versus Pictory’s 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, HeyGen or Pictory?
Compare the tools used to make video without appearing on camera. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HeyGen, Pictory. The figures are in the table below the chart.
View monthly share of search table
| Month | HeyGen | InVideo | Synthesia | Fliki | Pictory |
|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 34.7% | 13.6% | 2.6% | 3.9% |
| Nov 2025 | 48.4% | 33.5% | 12.1% | 2.7% | 3.3% |
| Dec 2025 | 51% | 30.2% | 12.7% | 2.4% | 3.6% |
| Jan 2026 | 51.4% | 31.5% | 10.8% | 1.7% | 4.6% |
| Feb 2026 | 55.5% | 28.9% | 9.7% | 1.6% | 4.2% |
| Mar 2026 | 52.4% | 31.7% | 9.2% | 1.8% | 4.9% |
| Apr 2026 | 52.6% | 31.8% | 9.2% | 1.5% | 4.9% |
| May 2026 | 57.5% | 29.3% | 8.6% | 1.7% | 3% |
| Jun 2026 | 56.1% | 28.1% | 11.4% | 1.9% | 2.4% |
| Jul 2026 | 55.4% | 30.6% | 10.3% | 1.9% | 1.9% |
| Aug 2026 | 55.1% | 32.4% | 8.5% | 2.4% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the HeyGen and Pictory comparison changed over the last 12 months?
3 findings
- HeyGen was ahead of Pictory in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HeyGen’s estimated Share of Search among faceless video tools worldwide moved from 45.1% to 55.1%, and its estimated monthly branded searches moved from 1.9M to 1.7M.
- Across the 11 months ending August 2026, Pictory’s estimated Share of Search among faceless video tools worldwide moved from 3.9% to 1.6%, and its estimated monthly branded searches moved from 165K to 49.5K.
How did search popularity change for faceless video tools worldwide in August 2026?
2 changes
HeyGen’s estimated Share of Search among faceless video tools worldwide has lost ground for 3 months in a row, from 57.5% to 55.1% in August 2026.
Pictory’s estimated Share of Search among faceless video tools worldwide has lost ground for 3 months in a row, from 3% to 1.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using HeyGen’s and Pictory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.