Brandwave

How popular isInVideo in search?

In August 2026, there were an estimated 988K branded searches for InVideo worldwide which is down 31.9% over the last 11 months. InVideo holds 32.4% estimated Share of Search among faceless video tools worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HeyGen55.1%
  2. InVideo32.4%
  3. Synthesia8.5%
  4. Fliki2.4%
  5. Pictory1.6%
InVideo website (opens in a new tab)

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Which faceless video tools compete with InVideo?

InVideo against faceless video tools worldwide, by month

Share of Search by month for HeyGen, InVideo, Synthesia, Fliki. The figures are in the table below the chart.

View monthly share of search table
MonthHeyGenInVideoSynthesiaFlikiPictory
Oct 202545.1%34.7%13.6%2.6%3.9%
Nov 202548.4%33.5%12.1%2.7%3.3%
Dec 202551%30.2%12.7%2.4%3.6%
Jan 202651.4%31.5%10.8%1.7%4.6%
Feb 202655.5%28.9%9.7%1.6%4.2%
Mar 202652.4%31.7%9.2%1.8%4.9%
Apr 202652.6%31.8%9.2%1.5%4.9%
May 202657.5%29.3%8.6%1.7%3%
Jun 202656.1%28.1%11.4%1.9%2.4%
Jul 202655.4%30.6%10.3%1.9%1.9%
Aug 202655.1%32.4%8.5%2.4%1.6%
Sep 2026—————
  1. 1.HeyGen

    55.1%

    Held 1st. 1.7M estimated branded searches, -6.2% vs prior month. Share -0.3 points.

  2. 2.InVideo

    32.4%

    Held 2nd. 988K estimated branded searches, 0% vs prior month. Share +1.8 points.

  3. 3.Synthesia

    8.5%

    Held 3rd. 258K estimated branded searches, -22.5% vs prior month. Share -1.8 points.

  4. 4.Fliki

    2.4%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.6 points.

  5. 5.Pictory

    1.6%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between InVideo and its closest rivals

How has branded search demand for InVideo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for InVideo worldwide fell from 1.4M to 988K.
  • Across the 11 months ending August 2026, InVideo’s estimated Share of Search among faceless video tools worldwide decreased from 34.7% to 32.4%.
  • Across the 11 months ending August 2026, InVideo’s estimated Share of Search among faceless video tools worldwide peaked at 34.7% in October 2025 and was lowest at 28.1% in June 2026.

How did search popularity change for faceless video tools worldwide in August 2026?

  1. In August 2026, InVideo gained estimated Share of Search among faceless video tools worldwide, from 30.6% to 32.4%.

  2. In August 2026, Fliki gained estimated Share of Search among faceless video tools worldwide, from 1.9% to 2.4%.

  3. In August 2026, Synthesia lost estimated Share of Search among faceless video tools worldwide, from 10.3% to 8.5%.

  4. HeyGen’s estimated Share of Search among faceless video tools worldwide has lost ground for 3 months in a row, from 57.5% to 55.1% in August 2026.

  5. Pictory’s estimated Share of Search among faceless video tools worldwide has lost ground for 3 months in a row, from 3% to 1.6% in August 2026.

Where does InVideo compete?

InVideo is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
AI video editing tools2nd of 65%Show ranking
Online video editing platforms2nd of 55.2%Show ranking
Faceless video tools2nd of 532.4%Shown above

How is InVideo measured?

Brandwave collects information about searches that people make online using InVideo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • invideo
  • invideo ai

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How the Brand Demand Index is measured

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Is InVideo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.