Brandwave

How popular isClipchamp?

In September 2026, people searched for Clipchamp by name about 1 million times worldwide, a 33.3% decrease from the previous year. These searches made up 4.2% of all global online video editing platform searches, placing Clipchamp third out of six platforms. When we asked both ChatGPT and Google AI Overviews about online video editing platforms, Clipchamp appeared in four of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Clipchamp is the third most searched of 6 competitors and the most recommended in AI answers.

  1. CapCutShare of searches 87.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. InVideoShare of searches 4.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. ClipchampShare of searches 4.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. VEEDShare of searches 1.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. DescriptShare of searches 1.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top online video editing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clipchamp was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Clipchamp is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clipchamp1st
  2. VEED2nd
  3. CapCut3rd
  4. Kapwing4th
  5. Descript5th
  6. InVideo6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • VEED5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clipchamp4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CapCut3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Descript2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kapwing2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • InVideo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about online video editing platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which online video editing platforms compete with Clipchamp?

Clipchamp against online video editing platforms worldwide, by month

Share of searches by month for CapCut, InVideo, Clipchamp. The figures are in the table below the chart.

View monthly share of searches table
MonthCapCutInVideoClipchampVEEDDescriptKapwing
Oct 202579.2%6.8%7%3.1%1.7%2.2%
Nov 202579.2%6.4%7%3.1%1.7%2.6%
Dec 202584.7%4.6%5%2.6%1.3%1.9%
Jan 202683.9%5.5%4.9%2.3%1.5%1.9%
Feb 202683.3%5.5%4.9%2.6%1.8%1.9%
Mar 202684.2%5.3%4.9%2.5%1.5%1.6%
Apr 202681.4%6.2%5.9%2.9%1.8%1.9%
May 202686.1%4.4%5.1%2.1%1.3%1.1%
Jun 202684.7%4.3%6.1%2.3%1.5%1.1%
Jul 202685.2%4.9%5%2.3%1.6%1.1%
Aug 202685.3%4.9%5%2.2%1.5%1%
Sep 202687.6%4.3%4.2%1.9%1.3%0.72%

  1. 1.CapCut

    87.6%

    Held 1st. 20.8M estimated branded searches, +21.1% vs prior month. Share +2.3 points.

  2. 2.InVideo

    4.3%

    Moved from 3rd to 2nd. 1M estimated branded searches, +3.6% vs prior month. Share -0.6 points.

  3. 3.Clipchamp

    4.2%

    Moved from 2nd to 3rd. 1M estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.VEED

    1.9%

    Held 4th. 442K estimated branded searches, -2% vs prior month. Share -0.4 points.

  5. 5.Descript

    1.3%

    Held 5th. 305K estimated branded searches, -2% vs prior month. Share -0.3 points.

  6. 6.Kapwing

    0.72%

    Held 6th. 170K estimated branded searches, -19.2% vs prior month. Share -0.3 points.

Compare popularity between Clipchamp and its closest rivals

Every comparison with Clipchamp

20 comparisons

How has branded search demand for Clipchamp changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Clipchamp worldwide fell from 1.5M to 1M.
  • Across the 12 months ending September 2026, Clipchamp’s share of searches among online video editing platforms worldwide decreased from 7% to 4.2%.
  • Across the 12 months ending September 2026, Clipchamp fell from 2nd to 3rd among online video editing platforms worldwide.

How did search popularity change for online video editing platforms worldwide in September 2026?

6 changes

  1. In September 2026, CapCut gained share of searches among online video editing platforms worldwide, from 85.3% to 87.6%.

  2. In September 2026, Clipchamp lost share of searches among online video editing platforms worldwide, from 5% to 4.2%.

  3. In September 2026, InVideo lost share of searches among online video editing platforms worldwide, from 4.9% to 4.3%.

  4. Estimated monthly branded searches for Kapwing worldwide fell 63.3% over 12 measured months, from 465K to 170K in September 2026.

  5. Estimated monthly branded searches for VEED worldwide fell 33.2% over 12 measured months, from 661K to 442K in September 2026.

  6. Estimated monthly branded searches for Descript worldwide fell 18.4% over 12 measured months, from 373K to 305K in September 2026.

How are Clipchamp’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Clipchamp’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • clipchamp

How the Brand Demand Index is measured

Who owns Clipchamp?

Clipchamp is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for Clipchamp? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Clipchamp compete?

Clipchamp is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Video editing software3rd of 84%Show ranking
Online video editing platforms3rd of 64.2%Shown above
Screen recording software2nd of 1214.7%Show ranking
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