Clipchamp vs Kapwing:Which is more popular?
In September 2026, Clipchamp had more branded searches than Kapwing among online video editing platforms worldwide. Clipchamp had about 1 million branded searches, while Kapwing had 170,000. Clipchamp made up 4.2% of all online video editing platform searches we track, and Kapwing accounted for 0.72%. When we asked ChatGPT and Google AI Overviews about online video editing platforms, Clipchamp appeared in four of the five answers and Kapwing in two. Clipchamp was mentioned before Kapwing in every answer that named either.
Who do people search for more?
Clipchamp, about 6 searches for every 1 for Kapwing
Who does AI mention more?
Clipchamp, mentioned in 4 of 5 answers, Kapwing in 2
Who does AI recommend more?
Clipchamp, named ahead of Kapwing in 4 of 4 answers
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Top online video editing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Clipchamp was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kapwing was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Clipchamp was listed before Kapwing in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
VEED5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Clipchamp4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CapCut3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Descript2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kapwing2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
InVideo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about online video editing platforms
5 answers
Asked ChatGPT
“Which online video editing platform should I use?”
Asked ChatGPT
“What are the best online video editing platforms?”
Asked ChatGPT
“What's the best online video editing platform for social videos?”
Searched Google, AI Overview
“editing videos online”
Searched Google, AI Overview
“online video editing platforms”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Clipchamp or Kapwing more popular in search?
This chart shows how often people search Google for Clipchamp and Kapwing by name. Each line represents a brand's share of searches for all six online video editing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Clipchamp, Kapwing. The figures are in the table below the chart.
View monthly share of searches table
| Month | CapCut | InVideo | Clipchamp | VEED | Descript | Kapwing |
|---|---|---|---|---|---|---|
| Oct 2025 | 79.2% | 6.8% | 7% | 3.1% | 1.7% | 2.2% |
| Nov 2025 | 79.2% | 6.4% | 7% | 3.1% | 1.7% | 2.6% |
| Dec 2025 | 84.7% | 4.6% | 5% | 2.6% | 1.3% | 1.9% |
| Jan 2026 | 83.9% | 5.5% | 4.9% | 2.3% | 1.5% | 1.9% |
| Feb 2026 | 83.3% | 5.5% | 4.9% | 2.6% | 1.8% | 1.9% |
| Mar 2026 | 84.2% | 5.3% | 4.9% | 2.5% | 1.5% | 1.6% |
| Apr 2026 | 81.4% | 6.2% | 5.9% | 2.9% | 1.8% | 1.9% |
| May 2026 | 86.1% | 4.4% | 5.1% | 2.1% | 1.3% | 1.1% |
| Jun 2026 | 84.7% | 4.3% | 6.1% | 2.3% | 1.5% | 1.1% |
| Jul 2026 | 85.2% | 4.9% | 5% | 2.3% | 1.6% | 1.1% |
| Aug 2026 | 85.3% | 4.9% | 5% | 2.2% | 1.5% | 1% |
| Sep 2026 | 87.6% | 4.3% | 4.2% | 1.9% | 1.3% | 0.72% |
How has the Clipchamp and Kapwing comparison changed over the last 12 months?
3 findings
- Clipchamp was ahead of Kapwing in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clipchamp’s share of searches among online video editing platforms worldwide moved from 7% to 4.2%, and its estimated monthly branded searches moved from 1.5M to 1M.
- Across the 12 months ending September 2026, Kapwing’s share of searches among online video editing platforms worldwide moved from 2.2% to 0.72%, and its estimated monthly branded searches moved from 465K to 170K.
How did search popularity change for online video editing platforms worldwide in September 2026?
2 changes
In September 2026, Clipchamp lost share of searches among online video editing platforms worldwide, from 5% to 4.2%.
Estimated monthly branded searches for Kapwing worldwide fell 63.3% over 12 measured months, from 465K to 170K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Clipchamp’s and Kapwing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among online video editing platforms
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