Brandwave

Camtasia vs Clipchamp:Which is more popular?

In September 2026, Clipchamp had more branded searches than Camtasia among screen recording software worldwide. Clipchamp had about 1 million branded searches, while Camtasia had 74,000. Clipchamp made up 14.7% of all screen recording software searches we track, and Camtasia accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about screen recording software, Camtasia and Clipchamp each appeared in two of the five answers. Camtasia and Clipchamp were each mentioned first in two of the four answers that named either.

Among screen recording software worldwide in September 2026

Who do people search for more?

Clipchamp, about 14 searches for every 1 for Camtasia

Clipchamp 1M searchesCamtasia 74K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Camtasia in 2 of 5Clipchamp in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Camtasia first in 2Clipchamp first in 2

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Top screen recording software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Camtasia was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Clipchamp was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Camtasia and Clipchamp were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OBS Studio1st
  2. Loom2nd
  3. ScreenRec3rd
  4. Camtasia4th
  5. Screen Studio5th
  6. ScreenPal6th
  7. Descript7th
  8. Tella8th
  9. Clipchamp9th
  10. Snagit10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OBS Studio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Loom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Screen Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ScreenPal3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Clipchamp2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Descript2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camtasia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snagit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ScreenRec2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tella1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about screen recording software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Camtasia or Clipchamp more popular in search?

This chart shows how often people search Google for Camtasia and Clipchamp by name. Each line represents a brand's share of searches for all 12 screen recording software we track, month by month, from English-language searches worldwide.

Camtasia and Clipchamp among screen recording software worldwide, by month

Share of searches by month for Clipchamp, Camtasia. The figures are in the table below the chart.

View monthly share of searches table
MonthOBS StudioClipchampDescriptZightLoomScreenPalScreencastifyCamtasiaSnagitScreen StudioScreenRecTella
Oct 202565.4%20.4%5%0.54%1.4%1.7%1.9%1.5%1.2%0.37%0.45%0.03%
Nov 202567.9%19.2%4.7%0.44%1.4%1.7%1.4%1.4%1.2%0.35%0.42%0.05%
Dec 202571.3%16.4%4%0.46%1.6%1.6%1.5%1.2%0.99%0.36%0.44%0.03%
Jan 202674.1%13.6%4.1%0.57%1.6%1.6%1.3%1.2%1%0.37%0.45%0.04%
Feb 202670.3%14.4%5.3%1.1%2%1.5%1.7%1.3%1.3%0.48%0.58%0.05%
Mar 202666.4%16.4%5%2.3%2.6%1.8%1.5%1.5%1.2%0.67%0.55%0.06%
Apr 202668.8%15.5%4.7%2.2%2.4%1.8%1.4%1.1%0.94%0.63%0.51%0.08%
May 202667.8%16.8%4.1%2.4%2.3%1.5%1.7%1.2%1%0.56%0.46%0.08%
Jun 202673%15%3.7%1.7%2%0.98%0.9%0.91%0.91%0.5%0.33%0.04%
Jul 202670.1%15.5%4.7%2.2%2.6%1.2%0.68%1.1%0.94%0.63%0.42%0.05%
Aug 202669.6%15.7%4.7%2.2%2.1%1.4%0.98%1.2%0.95%0.64%0.43%0.06%
Sep 202670.7%14.7%4.4%2%1.9%1.9%1.4%1.1%1.1%0.49%0.4%0.04%

How has the Camtasia and Clipchamp comparison changed over the last 12 months?

3 findings

How did search popularity change for screen recording software worldwide in September 2026?

2 changes
  1. In September 2026, Clipchamp lost share of searches among screen recording software worldwide, from 15.7% to 14.7%.

  2. In September 2026, Camtasia fell from 7th to 8th among screen recording software worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Camtasia’s and Clipchamp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Camtasia

1 branded search term

  • camtasia

Clipchamp

1 branded search term

  • clipchamp

How the Brand Demand Index is measured

Other head-to-heads among screen recording software

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