Brandwave

How popular isCamtasia in search?

In August 2026, there were an estimated 74K branded searches for Camtasia worldwide which is down 32.7% over the last 11 months. Camtasia holds 4.3% estimated Share of Search among screen recording apps worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. OBS Studio70.3%
  2. Loom8.7%
  3. Zight8%
  4. ScreenPal5.3%
  5. Camtasia4.3%
  6. Snagit3.5%
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Where does Camtasia compete?

Camtasia is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Screen recording apps5th of 64.3%Shown below
Screen capture tools3rd of 517%Show ranking
Screenshot and screencast tools3rd of 618.7%Show ranking

Which screen recording apps compete with Camtasia?

Camtasia against screen recording apps worldwide, by month

Share of Search by month for OBS Studio, Loom, Zight, ScreenPal, Camtasia, Snagit. The figures are in the table below the chart.

View monthly share of search table
MonthOBS StudioLoomZightScreenPalCamtasiaSnagit
Oct 202571.1%7.8%2%7.5%6.4%5.3%
Nov 202571%7.8%2%7.5%6.4%5.3%
Dec 202571.8%9.4%2%7.1%5.3%4.4%
Jan 202667.3%10.8%2.8%8.1%6.1%5%
Feb 202669.3%10%4.5%5.9%5.1%5.1%
Mar 202661.3%13.3%8.6%6.8%5.5%4.5%
Apr 202662.3%13.5%8.7%7.1%4.6%3.8%
May 202664.8%11.4%9.2%5.9%4.8%3.9%
Jun 202667.7%11.9%7.7%4.4%4.1%4.1%
Jul 202668.4%12%7.8%4.3%4.1%3.4%
Aug 202670.3%8.7%8%5.3%4.3%3.5%
Sep 2026——————

  1. 1.OBS Studio

    70.3%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.Loom

    8.7%

    Held 2nd. 152K estimated branded searches, -29.3% vs prior month. Share -3.3 points.

  3. 3.Zight

    8%

    Held 3rd. 139K estimated branded searches, -0.02% vs prior month. Share +0.2 points.

  4. 4.ScreenPal

    5.3%

    Held 4th. 91.5K estimated branded searches, +20% vs prior month. Share +1 points.

  5. 5.Camtasia

    4.3%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Snagit

    3.5%

    Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Camtasia and its closest rivals

How has branded search demand for Camtasia changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Camtasia worldwide fell from 110K to 74K.
  • Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screen recording apps worldwide decreased from 6.4% to 4.3%.
  • Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screen recording apps worldwide peaked at 6.4% in October 2025 and was lowest at 4.1% in June 2026.
  • Across the 11 months ending August 2026, Camtasia fell from 4th to 5th among screen recording apps worldwide.

How did search popularity change for screen recording apps worldwide in August 2026?

  1. In August 2026, OBS Studio gained estimated Share of Search among screen recording apps worldwide, from 68.4% to 70.3%.

  2. In August 2026, ScreenPal gained estimated Share of Search among screen recording apps worldwide, from 4.3% to 5.3%.

  3. In August 2026, Loom lost estimated Share of Search among screen recording apps worldwide, from 12% to 8.7%.

  4. Estimated monthly branded searches for Zight worldwide rose 307.8% over 11 measured months, from 34K to 139K in August 2026.

  5. Estimated monthly branded searches for Snagit worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

  6. Estimated monthly branded searches for Camtasia worldwide fell 32.7% over 11 measured months, from 110K to 74K in August 2026.

How is Camtasia measured?

Brandwave collects information about searches that people make online using Camtasia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • camtasia

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How the Brand Demand Index is measured

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