How popular isCamtasia in search?
In August 2026, there were an estimated 74K branded searches for Camtasia worldwide which is down 32.7% over the last 11 months. Camtasia holds 17% estimated Share of Search among screen capture tools worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Loom34.8%ShareX31%
Camtasia17%- Snagit13.9%
CleanShot X3.4%
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Which screen capture tools compete with Camtasia?
Share of Search by month for Loom, ShareX, Camtasia, Snagit, CleanShot X. The figures are in the table below the chart.
View monthly share of search table
| Month | Loom | ShareX | Camtasia | Snagit | CleanShot X |
|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 31.9% | 21.3% | 17.5% | 3.5% |
| Nov 2025 | 27.6% | 27.6% | 22.5% | 18.5% | 3.7% |
| Dec 2025 | 33.8% | 28.4% | 19.1% | 15.6% | 3.1% |
| Jan 2026 | 35.7% | 24.6% | 20% | 16.5% | 3.3% |
| Feb 2026 | 34.8% | 26.6% | 17.8% | 17.8% | 2.9% |
| Mar 2026 | 42.8% | 21.8% | 17.8% | 14.6% | 2.9% |
| Apr 2026 | 45.4% | 23.2% | 15.5% | 12.7% | 3.1% |
| May 2026 | 40.4% | 25.3% | 17% | 13.9% | 3.4% |
| Jun 2026 | 44% | 22.6% | 15.2% | 15.2% | 3% |
| Jul 2026 | 43% | 27.1% | 14.8% | 12.1% | 3% |
| Aug 2026 | 34.8% | 31% | 17% | 13.9% | 3.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.8% | 152K | -29.3% | -8.2 points | |
| 2, held 2nd | 31% | 135K | 0% | +3.9 points | |
| 3, held 3rd | 17% | 74K | 0% | +2.1 points | |
| 4, held 4th | 13.9% | 60.5K | 0% | +1.7 points | |
| 5, held 5th | 3.4% | 14.8K | 0% | +0.4 points |
1.
Loom34.8%
Held 1st. 152K estimated branded searches, -29.3% vs prior month. Share -8.2 points.
2.
31%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +3.9 points.
3.
Camtasia17%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +2.1 points.
4.
Snagit13.9%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +1.7 points.
3.4%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare search popularity between Camtasia and its closest rivals
How has branded search demand for Camtasia changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Camtasia worldwide fell from 110K to 74K.
- Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screen capture tools worldwide decreased from 21.3% to 17%.
- Across the 11 months ending August 2026, Camtasia’s estimated Share of Search among screen capture tools worldwide peaked at 22.5% in November 2025 and was lowest at 14.8% in July 2026.
How did search popularity change for screen capture tools worldwide in August 2026?
5 changes
In August 2026, ShareX gained estimated Share of Search among screen capture tools worldwide, from 27.1% to 31%.
In August 2026, Camtasia gained estimated Share of Search among screen capture tools worldwide, from 14.8% to 17%.
In August 2026, Snagit gained estimated Share of Search among screen capture tools worldwide, from 12.1% to 13.9%.
In August 2026, Loom lost estimated Share of Search among screen capture tools worldwide, from 43% to 34.8%.
Estimated monthly branded searches for CleanShot X worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Where does Camtasia compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Screen recording apps | 5th of 6 | 4.3% | Show ranking |
| Screen capture tools | 3rd of 5 | 17% | Shown above |
| Screenshot and screencast tools | 3rd of 6 | 18.7% | Show ranking |
How is Camtasia measured?
Brandwave collects information about searches that people make online using Camtasia’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- camtasia
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Is Camtasia your brand?
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